Is Authority Important For Blogs Too?

Writing by Nick Stamoulis Tweet

Blogs have come into their own. It’s not unusual for a business to throw up a blog and have that blog act as its primary website. But do these blogs rank differently than static websites? Are they treated differently by the search engines? Does authority count?

With static websites, authority is very important. How about for blogs? According to an article by Matt McGee, yes, authority for blogs is important:

Blog results “authority”: Coincidentally, those three old posts mentioned above all came from Huffington Post, which suggests authority may trump timeliness when blog posts show up in universal search. In fact, Chris did say that authority/prominence matters a little more in universal search results than in Google Blog Search results.

Kudos to Matt McGee for his study on this matter. There is still a lot to learn about how blog search works and how Google Universal works. But one thing that I think is important is to build a blog that is recognized as an authority in its niche. Whether you are building a blog or a static website, you need to focus your search engine optimization efforts on being the authority that everyone wants to quote.