Can Bartz Turn Yahoo! Around?

Writing by Nick Stamoulis Tweet

Carol Bartz, the new CEO of Yahoo!, has announced a new reorganization plan for the company. Will it help?

On the surface the new reorganization appears like a good idea. By dividing the world into the U.S and the International Community, Yahoo! can focus its core business on non-U.S. searchers, which is probably a good idea. Google seems to be having a hard time getting the same recognition in Europe and Asia that it has in the U.S. This is partly due to Google’s privacy policy, whereas Yahoo! has a much more favorable privacy policy, which is important to European citizens and could mean that Yahoo! has a chance to make significant gains in Europe.

This doesn’t necessarily mean that Yahoo! is giving up on the U.S., but it can mean that Yahoo! can earn back some of its losses by focusing on its core strengths and capitalizing on the competition’s core weaknesses in those markets where there are opportunities. By leveraging the competitive landscape in search that way, Yahoo! might stand a chance at being a major player again and giving Google a serious run for its money. The big question is, Will it work? And will business owners every focus more on Yahoo! instead of Google for their long term search engine optimization strategies?