How Google Kills The Uninitiated
SEOBook has an awesome post this morning discussing how Google is propping up name brands in its search engine rankings. The first thought for some small business people might be, "Hey, that's not fair!" But before you go that route, keep in mind that Google has said all along that its first and primary goal is to provide the best information for searchers. If listing name brands for core keywords does that then Google is doing its job. The real question for small marketers and small business persons who seek to compete with name brands is this: "How do I enter the Top 10 Club?" While reading the post from SEOBook, I found several gems buried there that many readers likely won't find because CLICK HERE TO READ MORE...
4 Google Properties That Can Help You Build Links
There's a great article on how Google can help you increase your search engine positioning over at Search Marketing Standard. Author Rebecca Appleton clearly has a good handle on Google. Of course, we've known about these at SEOJ for some time now. Since these are all off-site properties for you, the link building options for you are tremendous. Here's how you can use these 4 Google properties to help you build more inbound links to your website: Knol - Google Knol being what it is, it makes for a great article marketing tool. The idea is to write an in-depth article on a particular aspect of your niche that will make you stand out as an expert in your field. The difference between Google Knol CLICK HERE TO READ MORE...
Customize Your 404 Pages
Many new webmasters miss an opportunity to retain visitors on their site longer by not customizing their 404 pages. The 404 error page is the page that a visitor will get when they search for something on your site that isn't available. For instance, let's say you have a site that is all about color TV technology and a user uses your site search to find "b&w converters". Maybe you have a page for "black & white converters" but you don't have one for "b&w converters". The searcher will get a 404 error page telling them that there is no information on your site for "b&w converters". This is a great opportunity to lead your site visitor to the correct information. First, redesign your 404 CLICK HERE TO READ MORE...
Reputation Management: It’s About Search Engine Saturation
The bottom line on online reputation management is search engine saturation. That's essentially what Michael Gray is talking about on this Marketing Pilgrim post. He's telling people to increase their search engine saturation by adding directory listing profiles. It's not a bad strategy. In fact, the strategy works. The key is to drive negative comments about you or your business down in the search engine rankings. To do that, you need to drive something else up in those listings to replace the negative talk. How do you do that? Directory listings is just one way. It works, but there are other ways to increase your reputation with the search engines as well. You can start a blog - and you should. You can do some CLICK HERE TO READ MORE...
Are Website Directories Worth The Effort?
Website directories come in all shapes and sizes. Some provide link juice, others do not. Some require reciprocal links, some do not. Some ask you to pay a fee while others will list your website for free. Which ones are the best ones? Answering that question is difficult because the answer depends on a lot of other variables that may or may not have an answer. How much traffic does the website directory get? What is its PageRank and does it matter? Is it a niche directory? How long is the wait to get listed? What is the fee and can you afford to pay it? A directory's authority is perhaps the most important thing. Many website directories are here today, gone tomorrow. They won't help you CLICK HERE TO READ MORE...
How Site Search Can Do Your Keyword Research For You
Bill Slawski from SEO By The Sea .com asks some good questions. One of my favorite ones is this: If you own a web site, and have a site search on your site, do you look at what people are searching for and how they are searching, to try to understand better what they might be trying to find on your site? Site Search is a great way to find out how people use your website, but it's also a key clue as to what they may want to see on your site. By allowing users to search your website you can see what they search for that they don't find. If you get a lot of queries for a tpic that you don't cover CLICK HERE TO READ MORE...
Why Long Tail Keywords Help New Sites Gain Traction
Every once in a while I read Aaron Wall's SEObook.com and see a post that he's probably done hundreds of times before, namely, that new sites gain better search engine traction by targeting long tail keywords. He makes a convincing case. Here's the spoiler: At the end his little ditty he says ... This site does not rank well for SEO just because I decided to target that keyword, but because we helped create many paths into this site...which helped to build the authority of the site...which helps it rank better for the core keywords. I think this is a very fine nuance. It isn't a matter of long tail vs. core keywords. It's really always both. But the long tail keywords are the moneymakers for CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
