Simple Landing Pages Are Best For Mom And Pop
According to an article in WebProNews, simple landing pages win the day. I'll have to agree. The article goes to great lengths to tell why big corporations are losing the search engine marketing war to mom and pop. Supposedly, there's a product online that will help the big guys get closer to mom and pop in competition. But mom and pop can use the same tool and will still have the same advantage. When it comes right down to the nitty gritty, individuals are the ones who are using the tools online to compete and win. Corporations must rely on individuals and the individuals at the top are more interested in broad trends, stats, and developing marketing segments. By the time all of CLICK HERE TO READ MORE...
Google Analytics: Free Metrics And Tracking Tool
It is nearly impossible to run a website without analytics, without tracking and measuring your statistics. I say nearly because you can build a website and not track anything, but you'll be hard pressed to succeed. If you're not tracking then you're not improving. Google Analytics is a good free tool if you can't afford the big and costly packages that have entered the market in recent years. With Google Analytics you can track your traffic statistics, find out where your traffic is coming from, see how long people tend to stay on your website, set some goals and track them, measure conversion statistics, and even find out what keywords people are using to find you in the search engines. That's all very useful information CLICK HERE TO READ MORE...
How Not To Get Hacked
Website security is one of the most important aspects of running a website. Particularly if you are using a CMS - content management system - because open source systems like Joomla, WordPress, and Drupal are often updated and if you don't use the latest version you could be vulnerable to a security leak or a hack. If you've ever had it happen then you know the dangers. Google Webmaster Central wrote a great blog post today about hacking and website security. I heartily recommend reading this post and you should make an effort to stay abreast of the latest security techniques for whatever system you are using. HTML-based websites are not immune either. They can be hacked just as easily as any other, especially if CLICK HERE TO READ MORE...
Code-To-Text Ratio: Watch That Bloat
One of the biggest mistakes new webmasters make when they start building their websites is getting code crazy. They want to add every little widget, piece of Javascript code, Flash, and all the other bells and whistles available to them and they fail to watch the code bloat that slows their site's load time down to a bear crawl. Let me caution you against all that. There's nothing wrong with wanting your site to look cool. But you have to weigh the coolness factor with search engine benefits and usability. What usefulness will your site visitors get from your site? Furthermore, what kind of effect on search engine optimization will all those widgets and gadgets have? Some of them will have quite a lot. If you're going CLICK HERE TO READ MORE...
Do You Title Your Pages With Your Keyword Phrase?
When it comes to creating page titles and page URLs, there isn't any magic formula. There's just plain old good search engine optimization. Use the primary keyword phrase that you have picked to target on a particular page of your website. I see page URLs sometimes that don't include primary keywords and I wonder who thought of those. You have keywords so use them. And why not put them in your URL? Here's what I mean: Let's say your keyword phrase is "toy poodle" and you already have a page on your site titled http://allaboutdogs.com/toy-poodle. If you've discovered that you get a lot of visits to that page and it's doing well but you want to build another page about toy poodles to reach a different market segment CLICK HERE TO READ MORE...
Matt Cutts Discusses The State Of Google’s Index
Matt Cutts has another SEO related video presentation where he discusses what Google did for webmasters in 2008 and what he sees happening more and more in 2009. To spoil the movie, future predictions mostly deal with where blackhat search engine optimization is headed and it looks really nasty. Think Al Capone and his scuzzy buddy Bugsy. At any rate, the video is interesting and if you can sit through 23 minutes of Matt Cutts boring you with dry talk of what Google has done then I'd recommend taking a look just to see if you find anything you didn't already know. A small recap - and this isn't everything he discusses - appears below. These are just a few of the topics that are worth CLICK HERE TO READ MORE...
Google Analytics Provides Phone Call, Live Chat Tracking
Ever wonder how many of your phone calls are converting to sales? Wonder what percentage of your website visits result in direct phone calls and what percentage of those convert to sales? Well, thanks to a partnership between Google Analytics and Mongoose Metrics, you can know that. The service acts through a tool-free 800-number provided by Moongoose Metricks, which is also tied to your Google Analytics account to enable the tracking. The hitch is you need a different toll-free number for every keyword you want to track. Whether or not that expense is worth is up to you, but the toll-free numbers are supposedly affordable. The service starts at $35 per month. A similar service being offered by Google Analytics is tracking for CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
