The Limitations Of Search Engine Optimization
Search engine optimization is a great tool for any business, but it can't do everything. It has limitations. Yes, I said. SEO has limitations. Here's what I mean: Search engine optimization can't sell your product for you. It can get you high rankings. It can deliver targeted traffic to your website. But it can't sell. People can sell. Good content can sell. But good content and SEO are two different things. Good content is what appears on your website, shares information that is relevant to your audience, pulls on heartstrings, and gets people to take action. Good content may not even be SEOd properly, but you hope that it is. SEO is content that targets search engine robots and assists your website with ranking highly for your important key CLICK HERE TO READ MORE...
How To Know When Your Search Engine Optimization Has Done His Job
Every once in a while, but not very often, I find a blog post so well done that I wish I'd written it. Such is the case with this post from Aaron Wall. There are several gems in this piece worth highlighting but I'd like to hone in one comment in particular, namely: Done well, however, search engine optimization is a very powerful, cost effective channel. A steady flow of new visitors will arrive for years after your initial investment is made. Many brick and mortar business owners are used to paying for a service and measuring results on the short term. But that's not the way it is with search engine optimization. In fact, some of your most important benefits could come months after CLICK HERE TO READ MORE...
Can Less Traffic Protect Your Copyright?
Online content creators have a big stake in protecting copyrights. Primarily because of the ease of distribution of RSS feeds and other subscription-based content, you can easily lose control of your creations. As pointed out by this article at SEOmoz, enforcing your right to ownership online can lead to a decrease in traffic, but what exactly does that look like? If you experience a decrease in traffic due to fewer RSS feeds or your subscriptions falling down, there are a few ways that you may actually lose traffic. The obvious one is that you'll have few people visiting your website by RSS feeds. But that's not all. Since RSS feeds include back links, and usually they are do-follow back links, you will also be decreasing CLICK HERE TO READ MORE...
Yahoo!s Search Pad Is Innovative For Search
Yahoo! is finally getting innovative in search. If you do a lot of research, they've got a beta of a new product called Search Pad. Search pad allows you to save notes on your searches. You can copy/paste or type in your notes and order them any way you want. It's the perfect feature if you do ongoing research on a particular topic or a number of topics. Here's a video you can watch to learn more about it:
Yahoo! Search Pad Preview @ Yahoo! Video
But what if you don't like using Yahoo! as a search engine? What if you prefer Google? Well, you can still use it. Perform your searches in Google and when you find a site that you CLICK HERE TO READ MORE...
Is Local SEO Different Than Global SEO?
A good discussion on local search is going on at Screenwerk. It caught my eye when Marty Himmelstein made this statement: I remarked that when local search is working as it should, the role of search engine optimization will be diminished. Andrew Shotland responded to my statement that in local search “being found trumps search engine optimization” with a pithy comment to the effect that being found requires search engine optimization. What on earth could this mean? SEO is the process of building a website so that it has increased chances of achieving high rankings for specific keywords related to the business. It's true that the 10 plumbers with the highest search engine rankings in your local area may not be in actuality the area's 10 CLICK HERE TO READ MORE...
Why YouTube Is Your Next Sales Opportunity
YouTube grew by leaps and bounds last year: YouTube led the growth surge, accounting for 49 percent of the incremental gain in videos viewed compared to November. With so many people uploading videos for public consumption, this could very well be the year of the video. And with very good reason. We're talking about millions of people viewing videos every day and that's climbing. Soon, if you want to make a big splash online and increase revenues you'll need to offer some kind of video marketing. Video is about more than just looking cool, though. While there are search engine optimization benefits there are also powerful branding benefits. YouTube allows you to set up your own channel, which means you can have your own variety show CLICK HERE TO READ MORE...
Deep Web Search: Are Your Forms Crawlable?
A recent disagreement between Om Malik and Matt Cutts over Google's innovativeness led to a discussion on deep web crawl. In the end, Om ate some crow (but he didn't eat the whole crow). I'd say that deep web crawl is a big idea. In the past, Google's spiders could not crawl forms. But this .PDF file indicates that lately Google has been doing just that on a limited basis. I think there are broader implications, however. It won't be long before Google announces that crawling forms is not only possible but common practice. When that happens I think the nature of forms will change. It is likely that they will become more dynamic. The news that Google is CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
