How Much Of SEO Is Sales?
You’ve optimized your website to the hilt. It’s ranking for all of your important keywords and you’ve even managed to snag a few page 1 listings and couple of top spots on Google, Yahoo!, and MSN. But you aren’t getting any sales. Now what?
So many webmasters don’t know that effective search engine optimization is more than just writing content is keywords. One aspect of SEO, or content development, that doesn’t get discussed much is the sales part. Face it, your web pages are little sales letters. The main purpose is to close sales.
You can do all the on site optimization you want on every page of your website, but if you aren’t converting your traffic to sales then it doesn’t really matter. Sales are the name of the game. So what can you do to increase your sales? First, you need to add Google analytics to your website. You can’t measure what you aren’t tracking and you can’t change what you can’t measure. Next, make sure each of your web pages sell the benefits of your product or service and have a strong call to action. Don’t forget about or toss out the SEO, but make your SEO work with your traffic conversion strategy. Otherwise, all you have is well-optimized, high-ranking website with no sales.
6 Responses to “How Much Of SEO Is Sales?”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
I agree that you need web analytics like google analytics setup to ensure you can measure what is producing sales. Less traffic is better if it is driving sales, its also useful to compare your paid traffic to see if particular terms are more successful than others.
It might be you have to change the direction of your seo campaign…
@david – Thanks for reading! I have always found that Google Analytics is the best tracking software on the market (and its free
)
great point, having readers and a strong google ranking is meaningless if you’re not getting the sales you want. i often see weak “call to action” on sites/blogs.
@rob,BtG – Yes, I agree! It is amazing how sometimes site owners and businesses never really try to get the sale and/or conversion!
What kind of “call to action” do you mean? I don’t like to offend people with a hard sell but realize I should be doing more.
Any suggestions?
Thank you,
Carlene
Mytoolstore.com
@Carlene Golding – Thanks for the question.
A good “call to action” means something different for every type of business and is different for each type of website as well. For your site, you may consider testing low key call to actions as appropriate for your audiences…