Great Content Or SEO: Which Is More Important?

Writing by Nick Stamoulis Tweet

Great content doesn’t exist in a vacuum. Nor does great search marketing. Each is a highly evolved skill and both rely on a skilled tradesman in order to be effective. In other words, not just anyone can do it.

The interesting thing is there are great content writers who are not so good at on site optimziation or maybe just barely mediocre. They know how to write great copy. They can get the attention of readers and deliver them to your blog or website, but unless they know how to do SEO those blog posts or your web pages, the number of people who find them will be limited.

A great expert can get your content ranked in the search engines. But unless the SEO has some knowledge about copywriting or the ability to write content that attracts readership, excellent SEO is nothing but bot candy. And bot candy won’t sell.

In the days before the Internet, search engine optimization wasn’t even a conjured concept. Great marketers knew that sales depended on great copywriters. And that’s still pretty much the case today. Great content writers are the necessary ingredient in your online sales process. But great content writing depends on user experience and quality. If your content writer isn’t familiar with best optimization practices then your content writer needs to be replaced – no matter how good that writer is. Online, great content writing also means great optimization. The two go together like sand and Myrtle Beach.