API, RSS, And SEO: What’s With The Alphabet Soup?
If you’re new to search engine marketing and you’ve seen all the acronyms floating about then you might be wondering: What’s with all the letters, man? Well, they might mean nothing to you now but if you continue to do business online then these letters will mean something to you at some point.
Let’s start with the simplest first:
- SEO – Stands for Search Engine Optimization. This just means that you’ve taken measures to create the content on your website in such a way that you rank well in the search engines for the keywords that are important to your website.
- API – Application Programming Interface. A fancy name for code that developers use to build applications that interact with other applications. It has become common practice for website developers to share their code with other developers so that websites can interact with each other. By allowing that to happen, it makes it easier for websites to interact.
- RSS – There is some dispute as to what the letters actually stand for, but in real simple terms … RSS provides the ability for you to syndicate your content and it allows your subscribers to read your content without actually visiting your website.
In today’s world of Internet marketing, these three components of website development can often work hand in hand to create a unique and useful user experience that also provides great search engine marketing benefits for you.
7 Responses to “API, RSS, And SEO: What’s With The Alphabet Soup?”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
If there are three acronyms that will make your online life a lot easier, it would be them. RSS expands exposure. API’s make apps more customizable and useful for things they weren’t originally intended for. And, of course, you can’t ignore SEO.
Regarding RSS, there is a very interesting article about ad networks paying more to publishers for RSS content
RSS – There is some dispute as to what the letters actually stand for, but in real simple terms … RSS provides the ability for you to syndicate your content and it allows your subscribers to read your content without actually visiting your website.
I don’t understand exactly what the above means. Could some kind person out there help me?
Carlene Golding
@Practice Provider – Thanks for locating this article on Tech Crunch!
@Carlene Golding – Sure here a few definitions for RSS:
http://en.wikipedia.org/wiki/RSS_(file_format)
http://www.whatisrss.com/
http://www.brickmarketing.com/define-real-simple-syndication.htm
Hope this helps!
Would you publish an article that is more in depth about RSS feeds. For examply, does putting an RSS feed on my website that connects to an outside source still have value with Google? Or does Google give RSS feeds no SEO value.
I’ve read that it gives google the impression your site has continually new content. Then I’ve read that Google has changed their algorithyms to not give heed to these feeds.
@gary – From my experience, RSS driven content sites seem to only have a short lived organic rankings in the search engines. To have a long term approach (which I always recommend) content should be unique and highly relevant to the potential audiences of a website. If RSS content from relevant sources can help improve the user perspective then I would say go for it! As long as your primary content is not RSS content and ADs throughout the site only…hope this helps & thanks for your comment!
@gary i find RSS embeded with static cintent s best on important pages because it gives the appearance to a search engine that a portion of content is refreshing …