Do Similar Links On The Same Page Pass Juice?
Writing by Nick Stamoulis on Saturday, March 21, 2009 Leave a comment
Gab Goldenberg pontificated on this question on his blog. He gives two answers, but the first one is suspect. He writes:
That makes sense, since all else being equal, two identical links should get the same click through rate, and not be materially valuable to the random walk theory.
Not necessarily. Click-through rates are usually better for links that appear higher in the pages. There may be mitigating factors that would allow links further down the page to have a higher CTR, but generally speaking the higher the link on the page the better a CTR it will enjoy. So how does that change Gab’s theory about link juice for search engine optimization?
It shouldn’t really since it was merely based on a statement made by Matt Cutts:
That said, Matt Cutts specified in the post linked to above, that typically the second link wouldn’t pass anchor text weight – if the anchor was identical to the first one.
I’d say that Gab’s logic should have went like this: Since the two links are identical and CTR is usually higher for the links at the top of the page, coupled with the fact that traffic and bounce rates are usually factors as well, the second link shouldn’t pass any link juice if it uses the same anchor text as the first.
Of course, I don’t have any direct testing to back up this claim either. But that’s the logic behind the premise and conclusion, as I see it.
Leave a comment Category: Link Building
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