Free Keyword Research Method

Writing by Nick Stamoulis on Sunday, March 22, 2009 Comments (2)

If you want a quick, free method to conduct the keyword research part of your on site search engine optimization for your existing website, I’ve got the perfect solution and you don’t have to go far.

It’s a two step process:

Google AdWords External Tool – First, go to the Google AdWords External Keyword Research Tool. Click on Website Content and enter your URL. Be sure to check the box for “Include other pages on my site linked from this URL” so that it covers your entire website”. Now click the “Get keyword ideas” button. Before moving on to the next step, hand select the best keywords for the next stage of development for your website.

Google AdWords Search-Based Keyword Tool – Next, go to the Google AdWords Search-Based Keyword Tool. Enter your URL again. Below the Website box where it says “With words or phrases”, copy and paste the most relevant keywords from the External Tool list into the box and click the “Find keywords” button.”

Now you should have a good list of competitive keywords related to your best keywords. Some of those keywords returned won’t be relevant. But I like this method of keyword research because the Google Search-Based Keyword Tool will return results based on actual searches and tell you what the pay per click competitiveness of those keywords is. That will be very important if you plan to do any advertising, but it’s also important for designing your website for search.

Comments (2) Category: Keyword Research

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2 Comments

Comment by Tom

Made Sunday, 29 of March , 2009 at 12:24 pm

I like the simplicity of your method. As an additional point, you may want to do step one for your competitors sites as well. They may have some keywords pull back that you may not have considered.

Tom
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Comment by keyword-research.info

Made Sunday, 29 of March , 2009 at 7:48 pm

I think you could miss out on many good keywords by taking shortcuts in keyword research. You should analyze your competitors for keywords and check all of those phrases for search volume in any free keyword research tools. Your website may need additional keywords that are not already in the page text.