Why SEO Is Not A Band Aid
Many firms who aren’t used to doing business online discover suddenly that they need help. They turn to the cheapest search engine optimization firm or service they can find in hopes that the professional can boost their rankings, get the pranksters and bad guys to quit saying bad things about them in the forums, and hopefully save their online reputations. It rarely works.
The reason this doesn’t work too well is because good white hat optimization isn’t a band aid. It’s preventive medicine. And if you eat it right in the proper doses you’ll never have to worry about your reputation – well, not too much any way.
Search Engine reputation management has become a big deal these days. In essence, it’s nothing more than building a brand online within the engines used for the purpose of managing a person’s or brand’s public perception. But you should be doing that any way. And if you do it all the time then when you really need it it won’t be so much of a chore. Your natural immune system will kick in and ward off the evil viruses before they do too much damage. Are you using SEO as a band aid?
5 Responses to “Why SEO Is Not A Band Aid”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
I agree that cheap does equate too nasty, if the issue is reputation, for most clients these can be quickly (2-3 weeks) fixed because there is not too much competition around their brand.
If you are Amazon this is not a simple 2-3 week reputation management, but if you are a local business owner who has annoyed someone with a small blog, that is easier.
The bigger your brand the bigger the timeframe to get your reputation under control.
@david – Thanks for your comment, this is very true!
I just found out yesterday that blogs/websites are not allowed to sell links according to Google guidelines and that’s why my Google page rank went from a “4″ to a “0″. I have seen advertising pages numerous times on a lot of blogs/websites with a very high page rank.
How can they get away with it? Someone said that if you have a “nofollow” tag with all of your external links, then it won’t affect your page rankings.
Then what’s the point of advertising to begin with? How can you build your internal links if you’re not allowed to buy links?
I realize you can do link exchanges and article marketing.
But as long as the website blog selling links are “related” to the topic, I don’t see why it hurts Google.
[...] we get an e-mail (or a blog comment) from someone who says their PageRank declined because they were buying links. This happens often [...]
@Scott – Please reference the new post about this topic and your situation:
http://www.searchengineoptimizationjournal.com/2009/04/30/buying-links-is-bad/