Are Your Server Logs Lonely?

Writing by Nick Stamoulis Tweet

When is the last time you check your server logs? By taking a look at your server logs from time to time you can uncover what search terms people are using to find your website through your on site search engine optimization efforts. Then you can and search for those same search terms at each of the search engines and see what you see. Why do you do this? To see what the top three search results are.

The top three search results for any search query usually do a good job of answering the question the searcher has in mind when making that query. Visit those pages and see how they answer the question. Then go to your page for that search query and add content to it that answers the site visitor’s question. Make sure you put that content near the top of the page so that it can be easily found by the search engines and by your human visitors.

You might even add some keywords or h-level tags to your page to help them out in the search rankings. It might even behoove you to add some graphics with alt tags and some title attributes to your links. Whatever you need to do to help your pages rank better will increase your traffic counts and your chances of converting that traffic to dollars. Check your server logs for opportunities.