SEO For Google Is About To Change Forever
One of the things that has made SEO for Google what it is is the limitation on the snippet within Google SERPs. Until now Google has limited those snippets to 160 characters. The snippet is usually taken from the meta description on web pages. But if Google starts using longer snippets as this article says it will then webmasters will begin to write longer meta descriptions. That will certainly change how search engine optimization is conducted. Since many webmasters do not even bother optimizing their web pages for other search engines, those who focus entirely on Google will see the longer snippets as an opportunity to lengthen their meta descriptions and possibly slip in another keyword or related keyword. But it remains to be CLICK HERE TO READ MORE...
How To Get Those Coveted Media Links
SEOmoz has a great blog post about the author receiving a link from CNN. Is that a valuable link and can you do the same? First, any relevant one way link is a valuable part of the ongoing long term part of link building and search engine optimization. Some links are more valuable than others, but if you get a link from any source be thankful. Media websites don't have to link to you. On the second question, can you get the same kind of link? The answer is yes, but it doesn't necessarily have to be a link from CNN. It can be a link from any media source. Understand that a respected media organization in your local area or one that serves your niche CLICK HERE TO READ MORE...
Where Should Online Marketers Go In A Recession?
Follow the news and you'll just in circles. In 1998, Google was a startup, but by 2001 it was hot. Facebook kicked off in 2004 but it went hot by 2006. MySpace was hot a few years ago (2005). Now, it's Craigslist. The No. 2 search engine is YouTube. The top 3 most profitable companies online are Google, Amazon, and Yahoo!. All of these companies are great places to search in their own right. So where should you go today to market your products and services? Obviously, you can't ignore Google. But what about YouTube? I suppose you can do without video marketing, but why should you? Then there's Yahoo! and Flickr. A good number of searchers still hang out on Yahoo! They CLICK HERE TO READ MORE...
Why SEO Is Not A Band Aid
Many firms who aren't used to doing business online discover suddenly that they need help. They turn to the cheapest search engine optimization firm or service they can find in hopes that the professional can boost their rankings, get the pranksters and bad guys to quit saying bad things about them in the forums, and hopefully save their online reputations. It rarely works. The reason this doesn't work too well is because good white hat optimization isn't a band aid. It's preventive medicine. And if you eat it right in the proper doses you'll never have to worry about your reputation - well, not too much any way. Search Engine reputation management has become a big deal these days. In essence, it's nothing more than building a CLICK HERE TO READ MORE...
Free Keyword Research Method
If you want a quick, free method to conduct the keyword research part of your on site search engine optimization for your existing website, I've got the perfect solution and you don't have to go far. It's a two step process: Google AdWords External Tool - First, go to the Google AdWords External Keyword Research Tool. Click on Website Content and enter your URL. Be sure to check the box for "Include other pages on my site linked from this URL" so that it covers your entire website". Now click the "Get keyword ideas" button. Before moving on to the next step, hand select the best keywords for the next stage of development for your website. Google AdWords Search-Based CLICK HERE TO READ MORE...
Anchor Text: How To Find The Best Links
You know that the inbound link building of a long term search engine optimization strategy is important. You know that anchor text is important. But how do you find out which anchor text is the most important? All in all, a general mix of anchor text is best. You don't want all of your inbound links to say the same thing. But how do you determine which links and which anchor text will serve you best? It's called keyword research. There are various methods for conducting keyword research. Here are some of the more popular ways that you can find the right anchor text for your website: Keyword Research Tool - There are a number of keyword research tools and you should use at least one of them. CLICK HERE TO READ MORE...
Do Similar Links On The Same Page Pass Juice?
Gab Goldenberg pontificated on this question on his blog. He gives two answers, but the first one is suspect. He writes: That makes sense, since all else being equal, two identical links should get the same click through rate, and not be materially valuable to the random walk theory. Not necessarily. Click-through rates are usually better for links that appear higher in the pages. There may be mitigating factors that would allow links further down the page to have a higher CTR, but generally speaking the higher the link on the page the better a CTR it will enjoy. So how does that change Gab's theory about link juice for search engine optimization? It shouldn't really since it was merely based on a statement made by CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
