Website Optimization: How Many Shades Of Blue Do You Need?
WebProNews has an interesting story about a Google employee who quit because he was exhausted from having to run so many tests at Google. Among the items he was asked to spend his anal retentive time on were 41 different shades of blue and whether or not a border should be 3, 4, or 5 pixels wide. Too much or is that what search engine optimization is leading to? According to this Googler, "I can't operate in an environment like that." Could you? It might seem like such details are a bit too much, but if a 3-inch border leads to more sales than a 4-inch border, you might as well hang it up. Facts are facts. If the slightly-darker-than-Navy-blue shade converts more traffic than CLICK HERE TO READ MORE...
How To Optimize Your Content For All Web Browsers
Browser compatibility is a very important issue for webmasters. With so many browsers on the market today it is imperative that you ensure your content is optimized for the various browsers. Internet Explorer alone has several versions that are popular and your site visitors could be viewing pages from IE5, IE6, IE7, or IE8. Beyond Internet Explorer, you could have site visitors viewing your web pages with any of the following browsers: Firefox Safari Chrome Flock Opera These are the major browsers. There are hundreds of other smaller browsers out there that you could encounter, but at the very least you should make sure that your web pages are optimized for these browsers. How do you do that? A black hat search engine optimization method (I do NOT RECOMMEND) that webmasters have CLICK HERE TO READ MORE...
Do Directory Listing Descriptions Matter?
If you're prone to using directories to help you build back links then you might just think submitting your site and not worrying about what your submission looks like doesn't matter. You'd be wrong. It matters a lot. First, there's the PR angle. People visit directories and might visit your website from a directory. But if your title and description don't sell them on the idea of visiting your website then they won't bother. You do want visitors, don't you? But even beyond the visitor question, there are other reasons why you want your description to be well written and, most importantly, well optimized. The link from the directory to your website should contain your important keyword, but it should include the keyword that relates to the page CLICK HERE TO READ MORE...
Image Search: Who Will Win The War For Dominance?
While Google may have the wraps on general search and YouTube, the second most popular search engine overall, is the clear leader in video search, there has not yet emerged a clear victor in image search. But the race is on. Last month, MSN announced some upgrades to its image search vertical. But Google was really the first search engine to roll out anything meaningful with its Image Search vertical even though it has never really caught on. But Yahoo! just recently announced its own added image search features. While many of the new features each of the search engines are adding to their image search verticals aren't new or lead stretching in any real sense, Yahoo! CLICK HERE TO READ MORE...
Google Partners With Sony … Is SEO Around The Corner For E-Books?
In the past if you wanted to read an e-book you had to either download a .pdf file or buy an expensive e-book reader like Amazon's Kindle or Sony's eBook Reader. The biggest problem with e-books is that the formats from one reader to another have never been compatible. Kindle has its own format. Sony has its. And Microsoft has its. If you buy or download a free e-book for one reader and you want to, by any chance, read it on another reader you'll have to download that book for the other reader - if it's available. There is no cross over. Greg Sterling at Screenwerk has an interesting observation: I could imagine a market (in a few years) where people use these readers CLICK HERE TO READ MORE...
Can Press Releases Make Your Reputation Shine?
Online search engine reputation management has become a kind of a big deal lately. Not everyone is talking about it, but everyone should. And one of the things that can help you boost your online reputation is a press release. Press releases have been used for creating buzz about a person or product for years. It's mostly been in the off line realm, but press releases have been a popular edition to online marketing strategies for a few years now. And it seems they're picking up speed. One of the most important things to think about when writing and submitting online press releases is that they serve as another means of performing search engine optimization, but it would be a mistake to think that press CLICK HERE TO READ MORE...
API, RSS, And SEO: What’s With The Alphabet Soup?
If you're new to search engine marketing and you've seen all the acronyms floating about then you might be wondering: What's with all the letters, man? Well, they might mean nothing to you now but if you continue to do business online then these letters will mean something to you at some point. Let's start with the simplest first: SEO - Stands for Search Engine Optimization. This just means that you've taken measures to create the content on your website in such a way that you rank well in the search engines for the keywords that are important to your website. API - Application Programming Interface. A fancy name for code that developers use to build applications that interact with other applications. It has become common practice CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
