The Power Of Holidays Over Search
St. Patrick's Day is the perfect illustration of what a good holiday can do for people's search habits, let alone their withering souls. With a 940% increase in the search for green (fill in the blank), that means March is full of leprechaunic investigations and one-color rainbows. You should expect these kinds of increases and spikes in searches at all of the search engines for every holiday, whether the holiday is a local one like the Japanese Iwakuni Festival or a global one like Kwanzaa. The search engines always see a spike in certain search prior to these days. The question is, how can marketers capitalize on that data? First, you've got to be a couple of weeks ahead of the crowd. If you CLICK HERE TO READ MORE...
How To Win The Reputation Game
Your online reputation is important. Everything anyone says about you online will help your hurt your reputation. But the best way to combat negativity is to stay active. Activity. What I mean is, you need to be active on at least three or four social networks and you need to keep updating content. On your website and wherever you can. Article directories. Blog Directories. Guest blogging or article writing. Everywhere. I'd say the most important places right now to have a presence and be active for at least a few minutes a day are: Digg - Massive link juice, dude. StumbleUpon - Good traffic source. Traffic to your site translates into higher search rankings. Facebook - Great social, good SEO. LinkedIn - Good for business. Twitter - Many marketers report Twitter as CLICK HERE TO READ MORE...
Great Content Or SEO: Which Is More Important?
Great content doesn't exist in a vacuum. Nor does great search marketing. Each is a highly evolved skill and both rely on a skilled tradesman in order to be effective. In other words, not just anyone can do it. The interesting thing is there are great content writers who are not so good at on site optimziation or maybe just barely mediocre. They know how to write great copy. They can get the attention of readers and deliver them to your blog or website, but unless they know how to do SEO those blog posts or your web pages, the number of people who find them will be limited. A great expert can get your content ranked in the search engines. But unless the SEO has CLICK HERE TO READ MORE...
Is UGC Savior Or A Bane?
User generated content (UGC) has been trumpeted as the way to move ahead for a lot of websites. There are plenty of sites that have used UGC to move up and take the lead in their respective niches: YouTube, Flickr, Facebook, the list could go on. But there are just as many perhaps that have had their bad experiences. One recent example is the CLICK HERE TO READ MORE...
Do You Have A Way Of Finding New Directories?
Web directories are a great source of link building as part of your long term blended approach to search engine optimization. They always have been and always will be. And there are always new directories popping up to take place of the old ones that are dying. Most directories just don't stick around for long. So you can build 100 back links from online directories and within two years half of those are no longer in existence. They've died because the directory owner has decided to maintaining a directory is too hard and time consuming. Many directory owners go in it for the money and when they find out that you can't make a lot of money from a directory without putting in some really CLICK HERE TO READ MORE...
Will Real Time Search Improve SEO?
There's a battle brewing between Google's link-based search engine optimization algorithms and a newfangled approach to search via Twitter. The latter uses real time data based on tweets and Twitter streams that are ever-changing and constantly updated. Some folks are predicting that Twitter Search will outpace Google Search and be the most popular search engine in just a couple of years. That may be true, but will it improve how people search? First, Twitter's links are all nofollow so the likelihood of the tweets affecting optimization in a Google sort of way is rather slim. But tweets do show up in Google searches so there is reason to believe that search engine marketing will be affected by the long term sustainability of Twitter. In order to CLICK HERE TO READ MORE...
Image Optimization Best Practices
Peter Linsley, product manager at Google, discusses best practices for image search optimization. How can webmasters position their images for best results to improve the image search feature at Google and assist searchers in finding the images that they want to find? It's a good question and particularly pertinent because none of the search engines have perfected image search to the level that regular web search is at currently. There is still some ways to go. His four salient points stick within the boundaries of: Focus on the User Using High Quality Images Staying Above the Fold Providing Descriptive Text These are all great points but what he doesn't discuss are keywords and alt tags. These are both very important for optimizing your images and both go hand in hand with CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
