Linking To A Segment Of YouTube Video
This isn't directly related to search engine optimziation, but it does have some implications for video and viral marketing. You can link to a specific segment of a YouTube video within your web pages and blog articles. Were you aware of that? It's a real simple process. Let's say you have a 4-hour presentation that you gave at a conference, but you just want to share one specific segment of that presentation with your web audience. If that segment falls near the 2-hour mark of the video and lasts for 20 minutes then you can link to that particular segment of the video that you upload to YouTube. All you do is a little snippet of code at the end of the YouTube video URL. CLICK HERE TO READ MORE...
How Much Of SEO Is Sales?
You've optimized your website to the hilt. It's ranking for all of your important keywords and you've even managed to snag a few page 1 listings and couple of top spots on Google, Yahoo!, and MSN. But you aren't getting any sales. Now what? So many webmasters don't know that effective search engine optimization is more than just writing content is keywords. One aspect of SEO, or content development, that doesn't get discussed much is the sales part. Face it, your web pages are little sales letters. The main purpose is to close sales. You can do all the on site optimization you want on every page of your website, but if you aren't converting your traffic to sales then it doesn't really matter. Sales are CLICK HERE TO READ MORE...
5 Reputation Management Things To Do Right Now
Online Reputation management is becoming more and more important every day. Anyone can easily go online and write all sorts of things about you and your company and you have virtually little recourse. The amount of money it would take to search and find an anonymous blogger would alone be a huge obstacle. But you can do tremendous wonders for your online search engine reputation just by doing these 5 things today: Subscribe to Google Alerts - It's free. Subscribe to Google Alerts for your name, company name, and important keywords, especially branding words. This will allow you to monitor what people are saying about you online. Start a blog - A blog is the No. 1 reputation management tool. Every single blog post is CLICK HERE TO READ MORE...
Why Ignore Yahoo!, MSN Live, Or Ask For That Matter?
I'm amazed at how many people get so fixated on seeking high search engine optimization Google rankings that they completely forget about Yahoo!, MSN Live, or Ask.com. Or even one of the thousands of other smaller search engines. I've seen healthy traffic come from places like Dogpile or some obscure search engine that I'd never heard of and didn't exist (and have often wondered how I got listed there in the first place). Don't get me wrong, Google will likely be your main source of traffic (if you do your SEO right). But there's no rational reason to not attempt to get listed and ranked everywhere you can. You can still pick up a good 20% increase in search traffic just by CLICK HERE TO READ MORE...
Do You Need A Sitemap?
A sitemap is a document that you submit to the search engines or file on your website to make your site more crawlable and to make it easier for the search engine robots to find your pages and index them. It's a useful tool many for many webmasters, but does every website need one? In a word, no. If your website consists of only five pages then you don't really need a sitemap. If you do a good job of linking between your pages and develop some inbound links to your website then it isn't necessary to put up a sitemap so that the search engines can find all five of your pages. Unless you have serious issues with your links and the code on CLICK HERE TO READ MORE...
Can Content Be Removed From Search Results?
Matt Cutts wrote on his blog that he gets asked a lot if he, or Google, can have a web page removed from the search results. The surprising answer is yes, a web page can be removed from Google's search results - if it breaks a law or violates Google's spam policies. Otherwise, no. Not likely to happen. But what if someone is using their website to defame you? Well, you first have to prove that the person is in fact defaming you. That means you have to have a court order that says a person's communication meets the legal definition of defamation. If you can get that then the court will tell the website owner that he or she has to remove the CLICK HERE TO READ MORE...
Can Social Media Optimize Your Website?
If you haven't heard by now, the Mars brand candy Skittles made a courageous effort to include social media user-generated content (UGC) on its website, but its effort has blighted its colorful face with a few ugly punches. It was a valiant effort, and to answer the question: Yes, this kind of UGC can help you optimize your website for your important keywords. But at what cost? Well, that's what Skittles found out. Any time you open your company website up to the entire Web to come in and say anything they want, they will. Do you really want that? Is that the cost you're willing to pay for search engine optimziation your website the easy way? The comments page CLICK HERE TO READ MORE...










