Why Buying Links Is Bad (Even If You’re Not Google)
Sometimes we get an e-mail (or a blog comment) from someone who says their PageRank declined because they were buying links. This happens often enough that I thought I'd write something about why buying links is not good for search, period. It isn't because Google is some mean, rotten pig. I mean, it actually makes sense. Think about what Google's job is. It's to return the most relevant search queries for a particular search based on the parameters that searchers enter into a query box. What would happen if the top 10 search queries were there because someone paid for them to be there? Suppose you had to pay $10,000 to be in position No. 1 and each subsequent position below that cost just $100 CLICK HERE TO READ MORE...
Will The Future Be Built On Inbound Links?
In a recent interview with Aaron Wall, legendary "black hat" SEO Fantomaster commented that Google's PageRank algorithm is based on a fallacious view of links. Is he right? Let's review what PageRank is and how it is calculated. If you've been around on the Internet for awhile then you know that PageRank is based on the concept that inbound links count as "votes". The system was devised as a way for Google to examine a website's authority based on how many other websites were linking to it and the quality of those links. Over the few years that this system has been in place, the algorithm has changed and shifted from merely counting numbers of links to analyzing several factors related to the quality CLICK HERE TO READ MORE...
Sync Your AdSense With Analytics For Better Optimization
If you publish AdSense on your website then you'll be happy to know that you can now analyze your traffic and revenue through Google Analytics. Through Analytics you'll be able to see what your top AdSense content is, top referrers for AdSense clicks, and AdSense trending. You can see the peak times of day for when you are earning revenue from clicks and even if there are better days of the week. So how do you use this information for better website and on site search engine optimization? Take a look at your AdSense statistics. If you know what your top content is, your top referrers, and your best trending times then you can create more pages to appeal to the audience that is making CLICK HERE TO READ MORE...
.htaccess Vs. 301 Redirect And Social Proof
If you are serious about keeping your blog or website up to date with the latest search engine optimization and ranking protocols then at some point you may be faced with the decision to change your permalink structures just as John Furst recently did. There is more than one way to do this. The most obvious way is with a 301 redirect. Another way to do it is through your .htaccess file by using the Mod Rewrite to change the rules of your permalink structure. Each method has its advantages and disadvantages. With 301 redirects, if you have a lot of inbound links to your website you'll get to keep those. That's important to understand. Because if you simply change the rewrite CLICK HERE TO READ MORE...
Today Is A Hey-Day For Name Brand Retailers
The economy may be sour overall, but the online economy is a mixed bag. A report from eMarketer shows that online sales have increased by around 70% for name brand manufacturers and retails while declining 61% for web-only businesses. So what's that mean? It means, first, that people are still spending money online. They are likely, as Frank Reed says, driving less and shopping online more - but when they do shop online they spend their money where they would have spent it had they drove. In other words, where the brand they trust exists. That tells me that if you have a name brand that is a trusted brand off line then now may be a good time to increase your web presence. Revisit CLICK HERE TO READ MORE...
Can Multiple Sitemaps Serve The Same Website?
A sitemap is a good tool to have, especially if you have a new website or your pages are not linked together very well. All the major search engines support sitemaps and having one (or more) on your site does not hurt it in any way. Yes, I said more. You can have several sitemaps on one site, though most websites only need one. According to Google's Sitemap Guidelines, a sitemap shouldn't have more than 50,000 URLs listed. If you have more unique URLs than that then you should have more than one sitemap. The best way to organizing your sitemaps is to create one for each section of your website and creating a master sitemap to list your sitemaps. Another CLICK HERE TO READ MORE...
How Google AdWords Can Help You Optimize Locally
One of the best things about using Google AdWords in the past has been its ability to help webmasters discover new keywords and optimize their web pages better for the keywords already on their list. A new feature of the Google AdWords keyword tool is that it can do the same thing for webmasters with a local bent. Use the keyword tool the same as you've always done (if you used it at all), but pay attention to the column for "Local Search Volume". If you see any trends for local search then you can capitalize on those. One of the biggest potentials this tool offers is for national advertisers and webmasters who also geotarget their services at the local level. You can use the CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
