Can You Rank For Key Terms Without Inbound Links?
Writing by Nick Stamoulis on Thursday, April 9, 2009 Comments (1)
More and more I read online where some search engine optimization expert is telling people they can’t rank without inbound links. This is about the most ridiculous thing I’ve ever heard. Of course you can rank without links. How do you explain a blog post that goes to Page 1 on Google within a couple of hours before dropping off the radar? Do you think it suddenly bagged a bunch of links within two hours then fell because the competition managed to gain more links? No. That rarely happens.
On-page content is the most important aspect of SEO. It always has been and always will be. Because the search engines are constantly updating and changing their ranking algorithms, the degree to which on-page content and inbound links are important will change from a day to day basis, but on most days your on-page content is going to be the most important factor in your ranking.
On-page SEO is all about keyword management. While you can Google Bomb your site and rank a page for a keyword that doesn’t exist on the page by using anchor text in multiple places around the Net, that’s a rare and a fluke occurrence for the most part. The most natural way to rank for your web pages is to build solid content on your pages with great internal ranking structure. Can inbound links help. Yes, of course. But don’t think they are the holy grail of optimization. They’re just another piece of the pie.
Comments (1) Category: SEO
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Comment by Ms. Latina Renee
Made Saturday, 11 of April , 2009 at 12:18 pm
The most important statement anyone should take from this article is, “The most natural way to rank for your web pages is to build solid content on your pages with great internal ranking structure.” But what exactly is on-page seo?
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