Is There An Anti-SEO Approach That Works?
Listen to some experts and search engine optimization is the Force. Go against it at your own risk. But is there ever a time when you can make a website work – that is, make it profitable – without SEO?
Can you shun the SEO business and still make money?
Generally, I’d never encourage anyone to dismiss with on site optimization principles when building a new site, but there are times when SEO just isn’t going to help you reach your goals because of it building and long term nature. Of course, one could take the argument that good content is far more important than SEO anyway, but that’s a different discussion altogether. The real issue to building a successful website without optimization is far greater than the mere “content is king” argument.
Let’s examine this theory:
You may want to build a Web 2.0 property that is social in nature and relies on AJAX and other dynamic code. That’s fine. But how will you promote it? Unless you have a plan for promoting your Web 2.0 property outside of the search engines you may want to optimize your site. But you can be successful without the optimization if you are willing to use other tools of self promotion, such as:
In short, optimization is not the only way to promote a site. It’s one effective way. But if you want to take full advantage of the online promotional mechanisms at your fingertips, in all but rare cases you should not incorporate SEO into your marketing plan for your business.
4 Responses to “Is There An Anti-SEO Approach That Works?”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
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Brick Marketing - SEO Company
Don’t forget direct mail and print. They are still sigmnificant drivers of web traffic. They just don’t get a lot of credit because of the difficulty in tracking revenue to expense.
@Craig Scott – I agree they are very good mediums for off line marketing, but it is very tough to really determine the ROI, even with various response elements (phone number, email, reply cards, etc…)
I don’t think I agree with this article, especially this statement: “you should not incorporate SEO into your marketing plan for your business.”
What? Why would you not do a good job for any website to create great content that is W3C compliant with good url and link structure? (Isn’t this standard good SEO practice or am I missing something?)If nothing else you at least give your visitors a better experience.
I totally agree you would use all forms of other marketing efforts to promote your business/site including offline, but I do not understand why anyone would not just do the right thing and ensure best practice basic SEO principles.
@ Rachelle King – Thanks for reading.
Actually, please re-read the statement:
“But if you want to take full advantage of the online promotional mechanisms at your fingertips, in all but rare cases you should not incorporate SEO into your marketing plan for your business.”
Key thing to note is “rare cases”…let me give you an example. Let’s say you are launching a new product/micro site and are not sure that it will sell well or be viable, you may start and test through various paid direct marketing/advertising outlets (such as PPC) before you optimize the site and build trust factor and visitors through SEO. Since SEO is a long term and ongoing building process, if you are not sure about a product, why would you build your SEO (sometimes may take 12 months+ to build organic visitors), if you might invest a significant amount of resource just to realize the time and money might have been wasted, until you can prove that a product/micro site is viable…anyway, thanks again for your comment!