Can SEO Serve As Your Marketing Plan?

Writing by Nick Stamoulis on Saturday, April 11, 2009 Comments (2)

It’s becoming increasingly difficult to use SEO as a marketing vehicle. In the old days of Internet marketing, search engine optimization was pretty much all you had. You didn’t have PPC, social media was barely a blip on anyone’s radar screen, and if you did any banner advertising or display advertising at all the results weren’t all that great. Today, there are so many options available to you in promoting your business online that SEO is just another piece of the pie and for many businesses it can be a small piece.

Of course, you want to take full advantage of every opportunity you get and search provides the serious webmaster with unconditional free opportunities to promote themselves, but unless your site ranks in the top 5 of page 1 for your important keywords, you have a very small window to climb through for marketing success. That means you’ve got to attempt to win over your audience in other ways. Merely throwing keywords at them isn’t the answer.

So what should you do?

No. 1, you should focus yourself on becoming the authority within your niche. What are you all about? If your goal is to become the expert that everyone recognizes as an authority worth listening to then your optimization will fall into place. Rather than focus on only on optimization and hoping that will make you an authority, try being an authority and using that to leverage your SEO.

Comments (2)                      Category: SEO                      

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2 Comments

Comment by Claire

Made Tuesday, 14 of April , 2009 at 2:59 am

Totally right. Search Engine Optimisation should merely be part of a companies marketing plan. Although it can bring in fantastic results for anyone in any market, and sometimes even drive the company. It is like anything, you need to have a range of methods and not all depend on one.

Comment by Nick Stamoulis

Made Tuesday, 14 of April , 2009 at 5:57 am

@Claire – I always use the old saying: “Don’t put all of your eggs in one basket” :o )
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