Why Long Tail Keywords Pay Quicker
Writing by Nick Stamoulis on Tuesday, April 14, 2009 Leave a comment
Aaron Wall hit a long tail home run with this little paragraph in a big blog post on Seth Godin and search engine optimization:
There is little point in trying to rank for a big money keyword right out of the gate. Smart SEOs generally insist on ensuring you use relevant keyword modifiers and alternative word forms. Why? Longtail keywords have less competition, are easier to rank for, rank quicker, and are more likely to convert (since they are more targeted).
Most of us know by now that long tail keywords perform better for new websites because it’s too difficult to rank for the big keywords right out of the starting gate. Instead of going for the major phrases that everyone else in your niche is going for, drill down to the key phrases that most of your competitors aren’t gunning for because there aren’t that many searches for those phrases.
So what if a certain key phrase only gets 35 searches per month? Target 100 of those phrases and you’ll have 3,500 unique opportunities to be found for the content that your competitors aren’t targeting. Target 200 and that’s 7,000 opportunities. Would you rather have 7,000 opportunities to be found today by people looking for a business like yours or aim at a target as large as 1,000,000 with no hope of hitting until until next year? Go for the long tail gold today. Tomorrow will have its own rewards.
Leave a comment Category: Keyword Research
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