How Analytics Can Help You Optimize Better

Writing by Nick Stamoulis on Sunday, April 19, 2009 Comments (6)

If you are a user of an analytics package, and you should be, then you can use it to help you better optimize your website. With just one simple tool inside your analytics program you can get a better handle on how visitors are finding your website and use that information to better optimize it for future search.

Take a look at your keywords list, the list that shows you which keywords people are using to find your website. If they fall within your niche then you are doing well. It doesn’t mean you can’t do better. Do you see keywords for which you don’t pages built? If so then why you build web pages for your site around those keywords?

If you see keywords on your top keywords list that make no sense for your website then you might not be optimizing your well enough. You will always see strange phrases so don’t freak out if you see an odd keyword. But your top 10 keywords should be keywords that make sense for your niche and for your business.

Another tool you can use if your referrer log. Visit a few of the sites that are referring traffic to you. Are they competitors or sites within your niche? Scour them for related keywords. See any that missed? Now build pages on your site for those keywords as part of your on site search engine optimization efforts.

Comments (6) Category: Keyword Research

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6 Comments

Made Sunday, 19 of April , 2009 at 10:25 am

Thanks a lot Nick for this informative post. Any analytics package either being Google or StatCounter or whatever are worthy to be checked for the kewords.

The sever logs tip is excellent too for webmasters

Comment by Nick Stamoulis

Made Sunday, 19 of April , 2009 at 11:27 am

@Hicham Maged – Thanks for the comment…it is always important to look at as much relevant info when making decisions for any website )

Comment by Jacek Tkaczuk

Made Tuesday, 21 of April , 2009 at 2:34 am

A good way to complement your website optimization is to look at the bounce rate at each of the keywords as well. If for some keywords the bounce rate is relatively low, then, usually, either you present inadequate content or your website usability is low.

Comment by Nick Stamoulis

Made Tuesday, 21 of April , 2009 at 6:10 am

@Jacek Tkaczuk – This is a good point and important aspect to look at as well…thanks for reading!

Comment by Internet Marketing Network

Made Sunday, 26 of April , 2009 at 6:43 am

A good way to get keyword suggestions is to use Google Adwords keyword tool. First, you need an Adwords account. Then start a new PPC campaign for your site and use the keyword tool to find not only keywords that people have searched on but also their relative popularities.

Comment by Nick Stamoulis

Made Sunday, 26 of April , 2009 at 10:27 am

@Internet Marketing Network – Thanks for the tip…conducting keyword research using professional tools such as Keyword Discovery or Wordtracker are also a very good way to locate excellent relevant keywords…