The Split Keyword Phrase Works Like A Charm
Writing by Nick Stamoulis
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Too many new search engine optimization consultants and Internet marketers get it in their minds that every instance of a keyword phrase must be exact. So when they write keyword-rich content it is often choppy prose and not very easy to read. It’s reader un-friendly.
Here’s a little tip to help you in your optimization efforts. Instead of using the exact keyword phrase every time you insert it into your content, split the phrase up by inserting other words between them. Examples:
- Keyword phrase = “blue mechanical widget” becomes “blue widget with mechanical …”
- Keyword phrase = “desert island” becomes “deserted on an island”
- Keyword phrase = “midget wrestling” becomes “she’s a midget who started wrestling”
Notice that in the desert island example I also slightly altered one of the words in the phrase. “Desert” became “deserted”. This is another way you can make your content fresh and appealing. Not every keyword phrase has to be exact.
If you perform a search in Google for a keyword phrase you will likely find results where the phrase appears in the snippet on the SERP split just like above. The keywords within the phrase are in the content, but they don’t necessarily appear right next to each other. That happens whenever searchers do not put quotation marks around their phrases, which doesn’t happen in most search instances. Splitting your keyword phrases is a good way to capitalize on searchers who do not use quotation marks.
10 Responses to “The Split Keyword Phrase Works Like A Charm”
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Thanks for the Tip.
I’ll Impliment this strategy into my sites and blogs.
Keep up the good work, Terry
Thanks Terry, best of luck, I hope it works well for you…thanks!
Absolutely – right on. Mix it up for the visitors sake. We don’t just optimize for the search engines, right? If it’s good for the visitor, it’s good for the search engines.
Here’s another of my personal favorite, separating keywords with a period:
Keyword phrase = “midget wrestling” becomes “There’s no doubt she’s a midget. Wrestling, however became more than a hobby for her…”
Great advice, thanks and will come back for more!
@Lauren Sorensen – Thanks for reading and your comment! So very true…what a thought optimize for human visitors…LOL
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It can be hard to implement the exact phrase enough times to help yor Search Engine Optimisation, but secondly, splitting the keywords up allows different combinations of searches, and therefore improves the amount of keywords and combinations you are optimised for on one site. I also don’t know anyone who uses quotation marks around their searches, making it even more important to spread out and jumble up keywords.
@Claire – Good point, I was using quotations for illustration purposes in the blog post…I agree typically don’t see a phrase match type keyword research for SEO…
Great post, Nick. Most folks try toooo hard. We too are pushing the clients to ThinkBIG about “natural content talk” like chatting with the neighbor over the back fence. In fact, isn’t Web 4.3 called virtual fence-chatting?
Another great article Nick.
Well done.
@Brett Davis – Thanks for reading…it is very interesting to hear about “natural content talk” as a Web 4.3…
@Cody James Miller – Thanks for reading and your kind words!