Should You Build Links Via Social Bookmarking?

Writing by Nick Stamoulis Tweet

Social bookmarking has grown in popularity in the last couple of years. I’ve noticed that there are two minds concerning how social bookmarking sites are used. On the one hand, social media marketers promote the social sites as relationship-building tools and tend to discourage their use for link building. Search engine optimization experts, particularly traditional and technical SEOs, tend to emphasize the link building aspect of social bookmarking.

With sites like this promoting the link building aspect of social bookmarking, it’s difficult to just ignore the benefits the temptation offers. The fact is, social bookmarking, if done the right way, can be useful in building links to a website and if you have a brand new website it can prove to be more than instrumental. Even the pros who stress the social benefits over the SEO benefits know this.

Social bookmarking, however, is best used as more than a link building tool. That shouldn’t be its primary use. But it is OK to know that the benefits are there and there is nothing wrong with submitting your website to social bookmarking sites that pass link building juice in addition to those sites are popular and don’t. In other words, not everything has a single purpose. Social bookmarking is one of those.