Do You Blog Often Enough?
Once a month?
(Source) Currently, 27.9 million US Internet users have a blog they update at least once per month, and they represent 14% of the Internet population. By 2013, 37.6 million users will update their blogs at least monthly.
If you’re updating your blog monthly it isn’t enough. Consider this: Each blog post is a separate web page that can obtain its own individual search engine rankings for the keyword(s) around which it is optimized and/or content contained within the blog post. If you write one blog post per month you are only putting 12 new pages on your website each year. Update your blog every day and that’s 365 new web pages each year. How much further ahead of your competition can you spring if you do that?
Blogging has hit the mainstream. But there’s more to a blog than merely talking to your customers. A part of the appeal of a good blog is interaction with customers. Talking back. But the SEO benefits is something that is rarely talked about. That’s because blogs are considered social media by most industry experts. That’s a good classification, but social media can still be optimized for search engine marketing. And should be.
Succinctly put, the more often you blog the more benefits you can expect to receive. That’s true whether those benefits are social or related to search engine optimization. Isn’t it time you step up your blogging efforts?
4 Responses to “Do You Blog Often Enough?”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
While I agree that frequent blogging is a good thing, I don’t think you can ignore quality over quanity. To me, blogging for the sake of blogging itself is a waste of time. In fact I found recently on another site that during the period I was blogging every day for two months, the traffic on the site dropped. When I pulled back a bit and only blogged when I had a quality post in mind, the traffic came back. It may be that if you site has a regular following, your fans are expecting good content.
When you start throwing garbage out there for the sake of getting in a post every day, they stop coming by. Plus, no one sees any reason to link to your post or mention it in their own blog. To me, there’s just way too much garbage out there that we have to wade through. That’s why I don’t encourage blogging every day just for the sake of having another page on your site.
@Randy Duermyer – Thanks for reading and your comment!
I agree with you 100% that there is a tremendous about of garbage and clutter in general online and within the blogosphere. If a blog owner can manage to blog every day (like me
) and provide value then mission accomplished…daily frequency and quality content.
I agree with Randy, If i forced myself to write a blog every day, i think my content would go downhill. Yes we need to blog as often as we can to build the site, but we need to make sure all blogs are high quality, otherwise it will hinder the optimisation in the future and water out the real good content. I thing if you spend a good 1/2 day to a day per week writing something so interesting it will benefit you so much more than blogging with less quality everyday.
@Claire – Thanks, every blogger/writer and person is very different. I find my audience that reads Search Engine Optimization Journal rarely has any complaints with the quality of the daily blog posts…