How Google AdWords Can Help You Optimize Locally

Writing by Nick Stamoulis Tweet

One of the best things about using Google AdWords in the past has been its ability to help webmasters discover new keywords and optimize their web pages better for the keywords already on their list. A new feature of the Google AdWords keyword tool is that it can do the same thing for webmasters with a local bent.

Use the keyword tool the same as you’ve always done (if you used it at all), but pay attention to the column for “Local Search Volume”. If you see any trends for local search then you can capitalize on those.

One of the biggest potentials this tool offers is for national advertisers and webmasters who also geotarget their services at the local level. You can use the tool to optimize your pay per click advertising campaigns as well as your on site search engine optimization. This tool has the potential to help you identify those searches that do well locally but not so much nationally. You can then target your search marketing efforts to the right geotarget markets without affecting your national campaigns. That’s pretty powerful stuff.