Today Is A Hey-Day For Name Brand Retailers

Writing by Nick Stamoulis Tweet

The economy may be sour overall, but the online economy is a mixed bag. A report from eMarketer shows that online sales have increased by around 70% for name brand manufacturers and retails while declining 61% for web-only businesses. So what’s that mean?

It means, first, that people are still spending money online. They are likely, as Frank Reed says, driving less and shopping online more – but when they do shop online they spend their money where they would have spent it had they drove. In other words, where the brand they trust exists.

That tells me that if you have a name brand that is a trusted brand off line then now may be a good time to increase your web presence. Revisit your search engine optimization strategy, start a blog, perform pay per click advertising, expand your website’s e-commerce offerings, etc. Make more available to your customers and make it easier for them to find you and they will shop your brand online.