.htaccess Vs. 301 Redirect And Social Proof
Writing by Nick Stamoulis on Wednesday, April 29, 2009 Leave a comment
If you are serious about keeping your blog or website up to date with the latest search engine optimization and ranking protocols then at some point you may be faced with the decision to change your permalink structures just as John Furst recently did. There is more than one way to do this. The most obvious way is with a 301 redirect. Another way to do it is through your .htaccess file by using the Mod Rewrite to change the rules of your permalink structure.
Each method has its advantages and disadvantages. With 301 redirects, if you have a lot of inbound links to your website you’ll get to keep those. That’s important to understand. Because if you simply change the rewrite rules for your permalinks in your .htaccess then you’ll lose those links. Site visitors will be redirected to the correct permalink for sure, but you want to keep any link juice you’ve earned intact along the way.
While changing your mod rewrite rules in .htaccess is a quick and permanent way to redirect old URLs to new URLs that are more search engine friendly, please consider the long range link building implications that could create. You’ll have to start over with your link building and if you have blog posts that have been good link bait, keep in mind that you will lose those links. You may want to use the 301 redirect instead.
Leave a comment Category: Webmaster Tools
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