How Not To Do A Site Migration
Matt Cutts is changing his domain name. The interesting thing is he is changing several things at once and using a 302 redirect, which is temporary. Ordinarily, this isn't the way you'd do it. Matt says so himself: Note: changing your IP address, webhost, domain name, blog template, and blog version all at the same time is the exact opposite of what you should normally do. It’s better to change only one thing at a time so that if something goes horribly wrong, you can trace what caused it. Also, if you were truly moving a site, a 302 redirect wouldn’t be the right redirect to use--a 301 (permanent) redirect would be better. Which brings up the question, How should you do it? If you were CLICK HERE TO READ MORE...
Are Geographic Keywords For Local Businesses Still Necessary?
Since Google has started returning a Maps result for many local search queries even if the searcher doesn't specifically search for a local business, it is necessary to include geographic keywords in your content? Absolutely. For more than one reason. Keep in mind that the Maps search results only appears for certain types of searches. For instance, you'll get the Maps query for a search on "dentist" no matter where you search. The Maps will show the dentist's closer to your location. Other search queries like "plumber" will also show local results if Google knows where you are searching from. It won't work, however, if you are traveling. For instance, you live in St. Paul Minnesota, which is where you typically make your search queries from, CLICK HERE TO READ MORE...
Seasonal Search Is In Spring Mode
Every year about this time you'll see certain search phrases take a big leap. Usually it will be a celebrity, and if you're into baseball you'll know that baseball players are their own brand of celebrity. Live Search says Derek Jeter is the hot topic this week. That's no big surprise. That just illustrates that seasonal search is a big game. No matter what season it is there is a group of search that you will see surge and then after the season is over go into decline or disappear altogether. In the spring time of year, baseball, flowers, Easter, and anything associated with this time of year will see a jump in search volume. In the winter, it's Christmas. In the fall, Thanksgiving and CLICK HERE TO READ MORE...
How To Submit A Reconsideration Request To Google
It can be rather painful to see your website fall out of favor with Google, or any search engine for that matter. You could see a PageRank decline or a fall in Google search engine rankings. You might even see your website de-listed altogether. Sometimes these things happen over night. Most times, webmasters know why they've been penalized by Google. If you have been penalized and you are not sure why, read through the Google Webmaster Guidelines. If you've been penalized by Google then you'll need to request reconsideration to be included in search results again, or to have another penalty removed. This video by the Google reconsideration team will help you when you are ready to submit a reconsideration request. And here's a CLICK HERE TO READ MORE...
Why Natural Language Writing Is Keen
Semantic SEO is writing content that is optimized around key ideas, not necessarily key words. Too much emphasis on keywords or key phrases can make your content seem choppy and unnatural. But semantic search engine optimization, or natural language writing, is content writing that relies on the natural way that people speak with each other. It works. The main reason that natural language content works so well is because it is written with humans in mind, not robots. When you write content that is written primarily for search engine robots and not for humans then you telling your readers that you don't really care if they read your content or not. It's not written for them so why should they bother? Natural language content says "read CLICK HERE TO READ MORE...
What Is Search Engine Saturation?
Search engine saturation is a term you don't hear too many optimization folks talking about any more. But it's a useful term and you need to know what it is. In a nutshell, it refers to the number of pages you have indexed in the search engines. Search engine saturation is your gauge for how effective you are in getting search engine listings. It's one of the gauges for how effective you are at search engine marketing in general. Let's say you have a website with 100 pages. If 90 of those pages are indexed at Google, 75 are indexed at Yahoo!, 80 are indexed at MSN, and 65 at Ask.com, you'd say that your search engine saturation is a sum of those. That is, 310. CLICK HERE TO READ MORE...
Why Twitter Is More Appealing Than Blogging
This morning I blogged about an eMarketer report predicting 37.6 million users by 2013. AdWeek says Twitter had 6 million users last year. Compete.com says there are currently 14 million users in the U.S. Assuming these figures are correct, that's more than 100% growth in a single year for Twitter, whose start up came in 2006. In just 3 years Twitter has gained almost half the number of users that blogging has gained in 10 years. Greg Sterling of Screenwerk estimates that Twitter will have 50 million users by next year. If he's right then there could be more Twitter users than bloggers by the end of 2010, compared to the more conservative estimate of 18.1 million users CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
