Is Name Dropping Effective?
When you're creating new content for your blog or website, does it pay to mention the names of celebrities? For instance, Ashton Kutcher, CNN, and Oprah Winfrey have all made the news recently due to their Twitter antics. CNN and Kutcher were in a race to see who could get to 1 million followers first. Meanwhile, Oprah made her Twitter debut. Does talking about celebrities and what they are doing help you attract attention that you might not otherwise get. Better yet, does it sit well with your readers? There are two ways to look at this. No. 1, any mention of a celebrity's name will put you in competition with a lot of other people. The more well known the celebrity, the more likely you CLICK HERE TO READ MORE...
How Analytics Can Help You Optimize Better
If you are a user of an analytics package, and you should be, then you can use it to help you better optimize your website. With just one simple tool inside your analytics program you can get a better handle on how visitors are finding your website and use that information to better optimize it for future search. Take a look at your keywords list, the list that shows you which keywords people are using to find your website. If they fall within your niche then you are doing well. It doesn't mean you can't do better. Do you see keywords for which you don't pages built? If so then why you build web pages for your site around those keywords? If you see keywords on CLICK HERE TO READ MORE...
Why Your Phone Number Should Be On Your Website
Did you know you can optimize your website with your phone number? It's absolutely true. With your area code and seven digit phone number you can search engine optimize your local business website for local traffic. Here are a few tips to help you do that better: Include the full 10-digit number with your area code Put your phone number as near the top of the page as possible Include your phone number in a couple of alt tags on your pages Add the phone number to your footer and header on your website Emplace bold or strong tags around your phone number once or twice Also include a geographic place name near your phone number a few times Even if you don't target your website specifically to local traffic, by adding CLICK HERE TO READ MORE...
Is Green SEO Going Red?
If you are in the environmental business or have an environmentally friendly product and you want to promote your product with search engine optimization by using green terms, it's been fairly easy to target the right terms until now. But I've got a feel that's about to change. It's nothing the search engines are doing, although Live Search is now sponsoring a green coding contest. Rather, it all boils down to the level of competition. There has always been an environmentally conscious group of consumers and producers, but I've noticed a trend in recent years and I believe under President Obama that the number of green producers will increase. That will mean more competition no matter what your niche is. Green products are fortunate in CLICK HERE TO READ MORE...
How SERP Summaries Can Benefit Searchers And Site Owners
Bill Slawski often uncovers unique and interesting tidbits from search patent applications before anyone else does. Without geteting into all the technical aspects of this search patent, it is interesting to note the question that Bill poses: Would you find it useful if Google started showing some information at the top of search results from one of the pages of the results, based upon a classification that the search engine determined to be the most relevant to the results that showed up for a query? Would showing that information be helpful to searchers? Would it be helpful or harmful to site owners whose pages might show up in those search results? Actually, that's several questions, but they are all useful questions to be sure. How do CLICK HERE TO READ MORE...
Is Google Sitelinks The New PageRank?
When Google first introduced PageRank and announced that it would be used to judge how authoritative a site is, every webmaster in the universe felt an obligation to break the code. Everyone tested, experimented, tested, and tested again to see if they could figure out how to become "authoritative" in the eyes of Google's PageRank algorithm. When some clever search engine optimization expert met with a breakthrough he or she published it and everyone soon knew a little bit more. Eventually, PageRank was diluted because everyone figured out it was based on inbound links and the gamers and the spammers took control. Google introduced Sitelinks and announced that only the first result of a search query would see the sitelinks. Cool. I like seeing those additional CLICK HERE TO READ MORE...
Is There A Minimum Amount Of Content That Should Appear On Your Web Page?
The content creation business is ever growing. And changing. One question that pops up, not every day but often enough, as I'm talking to new webmasters is "How much content should I include on my pages?" There is no definitive answer, but what you need to understand about the search engines is that they love content. The more the merrier. So does that mean there is a minimum amount of content that should appear on every page in order to rank? No. In fact, you can have just a single line of content and have it rank, but will it rank for an important and competitive keyword? The search engine algorithms are trained to analyze content from a variety of perspectives. There are over 150 ranking factors CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
