Using Google Analytics To Track Hourly Statistics
Almost one month ago Google Analytics announced that hourly tracking was possible. This is a huge move, especially for TV advertisers. Let's say that you have a new TV ad campaign starting next week. You target your advertising to three separate geographical areas, but you decide to run the same TV commercial in all areas and at different times of the day. Hourly tracking allows you to see which ad is most effective. If you see any traffic spikes directly after your ad runs in any of those three markets then you can know whether those TV ads are working or not. I think it would be nice to have this tool for tracking radio ads and normal web traffic as well. There CLICK HERE TO READ MORE...
How’s Your Content Marketing Going?
Are you doing any content marketing? Do you know what it is? In essence, doing business online is all about how you market your content. You've got to get your content working for you and you have to work hard for your content. It's a symbiotic relationship. The best content marketing is multidimenional. You can't rely on one form of marketing. While article marketing is effective, to rely on it as a sole means of marketing would be to kill your business. The same goes for blog marketing. And social networking. A combination of marketing tools, however, will go a long to way to making you more effective. So how does search engine optimization fit into all of that? Well, you've got to SEO your content for maximum CLICK HERE TO READ MORE...
How Google.com Search Referrals Are Changing
If you use Google Analytics then this won't affect you, but Google.com is starting to use a different URL to report referrals from its search engine. If you are using a third-party analytics software or developing your own then this information is pertinent. Be on the look out! You can read the full story on the Google Analytics Blog, but in essence the change goes like this: Old Reporting - http://www.google.com/search?hl=en&q=flowers&btnG=Google+Search New Reporting - http://www.google.com/url?sa=t&source=web&ct=res&cd=7&url=http%3A%2F%2Fwww.example.com%2Fmypage.htm&ei=0SjdSa-1N5O8M_qW8dQN&rct=j&q=flowers&usg=AFQjCNHJXSUh7Vw7oubPaO3tZOzz-F-u_w&sig2=X8uCFh6IoPtnwmvGMULQfw See the difference? I mean, besides the new URL being longer? The real significant difference is what follows immediately after .com. The old way of reporting the referral was to append /search? at the end of the Google domain name. Now, Google will begin using /url? instead. Why the change? I don't CLICK HERE TO READ MORE...
The FTC Wants To Keep Bloggers Honest
Here's a potential time bomb of legislation that could have search engine optimization side effects. The FTC is considering regulating bloggers and social media marketers? And, by virtue of association, SEOs. The obvious question here is, What if a false statement achieves high rankings in the search engines? If the FTC oversees bloggers and social media marketers for the purpose of ensuring that they don't make false or misleading comments about the products they are promoting then that could have some detrimental effects on SEO. After all, social media marketers and bloggers use SEO to promote their web properties. Will this then lead to the FTC regulating SEO? I like what Les (quoted by WebProNews) has to say: The next question is what will the FTC CLICK HERE TO READ MORE...
Why Long Tail Keywords Pay Quicker
Aaron Wall hit a long tail home run with this little paragraph in a big blog post on Seth Godin and search engine optimization: There is little point in trying to rank for a big money keyword right out of the gate. Smart SEOs generally insist on ensuring you use relevant keyword modifiers and alternative word forms. Why? Longtail keywords have less competition, are easier to rank for, rank quicker, and are more likely to convert (since they are more targeted). Most of us know by now that long tail keywords perform better for new websites because it's too difficult to rank for the big keywords right out of the starting gate. Instead of going for the major phrases that everyone else in your niche is going CLICK HERE TO READ MORE...
How To Use Twitter For Building Links
Twitter isn't a link building service. In fact, aside from the one link you get in your 140-character limit bio, there isn't a whole lot of potential for building links through Twitter. At least, not directly. However, there are some indirect methods for building links. We've written about pinging your Twitter stream before. But what we haven't talked about is how to use Twitter as link bait. You want to build links to your website, right? Well, you have to promote it then and Twitter is a great way to promote your website. A GREAT way. Here's one method you can use to get Twitter's help in building inbound links to your website. Build up a massive Twitter following. There are several online tools available to CLICK HERE TO READ MORE...
Can SEO Make You An Authority?
All the gurus now are saying if you want to succeed online then you have to strive to be an authority in your niche. That's not really anything new. That's how you've achieved success online all along. The trouble is, for many marketers, search engine optimization gets in the way. Yes, I said it. SEO can be a stumbling block to success. Here's how: You build your website around the keywords that you think are profitable for your niche. You start a blog, perform some article marketing, and conduct link building campaigns using your keywords as anchor text. You get so wrapped up in making sure your SEO is tight that you forget all about creating great content. Before you know it you've SEOd yourself out of CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
