Can SEO Serve As Your Marketing Plan?
It's becoming increasingly difficult to use SEO as a marketing vehicle. In the old days of Internet marketing, search engine optimization was pretty much all you had. You didn't have PPC, social media was barely a blip on anyone's radar screen, and if you did any banner advertising or display advertising at all the results weren't all that great. Today, there are so many options available to you in promoting your business online that SEO is just another piece of the pie and for many businesses it can be a small piece. Of course, you want to take full advantage of every opportunity you get and search provides the serious webmaster with unconditional free opportunities to promote themselves, but unless your site ranks in the top CLICK HERE TO READ MORE...
Vote In CNETs Webware 100
CNET is sponsoring a contest called Webware 100. The idea is to choose 100 Web 2.0 websites that are the best websites on the Web, selected of course by voters (you and me). Webware 100 is split up into several categories, but the one I'd like to have a discussion on today is search. Here are the categories in the contest: Audio & Music Browsing Commerce Communication Infrastructure & Storage Location-based Services Photo & Video Productivity Search & Reference Social Networking & Publishing This isn't the first time CNET has sponsored this competition, but the location-based services category is in its first year. It's also important to point out that the category I'll discuss in a moment is the Search & Reference category. Among the sites included in this category are reference sites like CLICK HERE TO READ MORE...
The History Of Four Ranking Factors
Rand Fishkin at SEOmoz continues to offer insightful commentary. He's got a graph that he's put together showing what he thinks are some of the most important ranking factors the search engines use to rank websites. I agree with it for the most part, but there is one aspect of it that I slightly disagree with. First, before I go into that I'd like to show you the graph: I do believe that Rand is right on with the trust/authority of host domain. And he's pretty much right on with the importance of anchor text. That metric saw its hey-day in the years before the Vince update. I also agree with the rapid decline in link juice. What is a little bit CLICK HERE TO READ MORE...
Is There An Anti-SEO Approach That Works?
Listen to some experts and search engine optimization is the Force. Go against it at your own risk. But is there ever a time when you can make a website work - that is, make it profitable - without SEO? Can you shun the SEO business and still make money? Generally, I'd never encourage anyone to dismiss with on site optimization principles when building a new site, but there are times when SEO just isn't going to help you reach your goals because of it building and long term nature. Of course, one could take the argument that good content is far more important than SEO anyway, but that's a different discussion altogether. The real issue to building a successful website without optimization is far greater CLICK HERE TO READ MORE...
Can You Rank For Key Terms Without Inbound Links?
More and more I read online where some search engine optimization expert is telling people they can't rank without inbound links. This is about the most ridiculous thing I've ever heard. Of course you can rank without links. How do you explain a blog post that goes to Page 1 on Google within a couple of hours before dropping off the radar? Do you think it suddenly bagged a bunch of links within two hours then fell because the competition managed to gain more links? No. That rarely happens. On-page content is the most important aspect of SEO. It always has been and always will be. Because the search engines are constantly updating and changing their ranking algorithms, the degree to which on-page content and inbound CLICK HERE TO READ MORE...
How Do You Spell SEO?
If you're like most of us, you don't need a college degree in English to know how to spell SEO. Give me an S, give me an E, give me an O! You know? But some people seem to have forgotten and they've taken to spelling it a different way. That's why they use automation software to make blog comments and call that search engine optimization. They even have the nerve to charge unsuspecting webmasters too much money for this type of black hat service. And if you're like me, you delete those comments the moment you see them. They look something like this: very helpfull and interesting, thank you or this: You should put a few more ads on your site as you could probably make a lot CLICK HERE TO READ MORE...
Does Google Support Content Theft?
Everyone seems to hate Google these days. But for different reasons. Aaron Wall says they are in cahoots with the content thieves. Simply put, Google has partnered with virtually every online content thief (as needed) to force premium content providers to make their stuff available. Either you get credit for your work, or someone else does. Is it a valid criticism? We all know Google isn't perfect. That's no question. But is it evil? I think it depends on how you define evil. Content theft is a serious issue, but is Google the problem? Before we make Google the problem let's consider that much of the search engine does is based on its algorithm. (This is what determines the positioning of a web page...good CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
