How To Get Media Links That Benefit You
You know that .gov and .edu links are some of the most valuable links you can get. But what about media links? From a search engine optimization point of view, media links hold no special value, but from a traffic and authority point of view they hold a lot of value. The reason is quite simple. If you get a link from an authoritative media website then it is seen by the majority of readers as a strong vote of confidence in your authority. But it isn't easy getting media links. Perhaps the best way to ensure you get that coveted media link is to send a press release. But you should make sure you send it to the right person at the right media company. CLICK HERE TO READ MORE...
Guerrilla SEO: Can You Do It?
You've got guerrilla marketing, guerrilla blogging, and guerrilla warfare. Can you have guerrilla SEO? Sure, why not? But what is it? Guerrilla SEO could quite simply be defined as search engine optimization that isn't centered around huge piles of money. Large corporations have big pocketbooks and they can just throw money after money to increase their search engine presence. But small businesses have a more difficult time fixing their search rankings with solutions involving money. They have to get a little more creative. And that's what guerrilla optimization is all about. With a guerrilla approach, you don't have to rely strictly on traditional optimization practices to rank your web pages. I'm NOT saying you have to resort to blackhat techniques that could get you banned with the search CLICK HERE TO READ MORE...
What The Difference Between SEO And Marketing?
Are SEO and marketing the same, or is there a vast difference? In today's online operating climate, one might be tempted to say that SEO is marketing. One might be tempted to say they are synonymous. But that wouldn't be quite correct... Search engine optimization, in its best form, entails various aspects of online marketing, but it would be a mistake to say that SEO is 100% marketing. Technical on site optimization could just be a series of keyword-laced sentences and paragraphs, or what some people might call spam. One could just write bland content that is highly optimized in order to attract spiders and robots, but such text generally has no value to readers. And if it has no value to readers it isn't marketing. CLICK HERE TO READ MORE...
Is SEO A Zero Sum Game?
A zero sum game is one in which a gain for one person means an equal loss to another. That is, if you win the other person loses, and vice-versa One example of a zero sum game is in professional football. Two teams match up and at the end of the game there emerges a clear winner. The team that wins gets a 1 in the left column and the team that loses gets a 1 in the right column. The fact that one team won means the other team lost. That's a zero sum game. Search engine optimization or SEO isn't played like that. It's not zero sum. There are no clear winners and losers since there are a large number of variables that affect CLICK HERE TO READ MORE...
Should You Link Your Websites Together?
Google put a snuff in website networks last year with one simple change to its algorithm. Does that mean that you can't link your websites together at all as part of your link building and long term search engine optimization efforts? No, that's not what that means. There are legitimate reasons for linking your websites together. The practice that Google was attempting to put an end to, and which they seem to have succeeded, is using non-related sites to drive up page rank and link popularity unnaturally just because a certain group of websites are owned by the same person or company, or to prevent unnatural agreements occurring between website owners. Think about it: If you have a website on auto mechanics, another one on gardening, CLICK HERE TO READ MORE...
Can You Optimize For Two Niches At Once?
One of the great things about the Internet is you can be an individual. Most Internet marketers and search engine optimization experts will tell you that you should narrow your niche as much as possible without setting it too narrow and optimize everything you do around that one niche. But there may be times when you don't want to do that. You may want to optimize for two niches. But when? Let's just say you don't want to optimize your website for two niches throughout your website. Cooking with butter and exotic seabirds of the orient probably are not a good mix - unless you happen to be an expert in cooking exotic seabirds of the orient with butter, then you might be able to pull CLICK HERE TO READ MORE...
Are Multiple Websites A Good Thing?
Should you have multiple websites that promote the same product? Won't you be competing with yourself? In a sense, you might be competing with yourself if you build more than one website to promote the same product or service. But when you consider that Google will only allow one page from the same domain to rank for the same keyword then you might want more than one website. It increases your chances of closing a sale...that should be the main goal of your long term search engine optimization efforts, getting rankings that lead to visitors and then to sales. Here's what you need to do for EACH website you use to promote the same product: Make sure each page is optimized for the right keywords Build inbound links CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
