How Much SEO, How Much Social?
It's pretty evident we now live in a social Web. I guess some people might call that Web 2.0. Whatever you want to call it, it exists in various formats that end up looking and smelling like SEO and social media. Just about every website can be characterized as a percentage of each. But is there an optimal percentage? Ideally, you'll build your website reputation on some percentage of both search engine optimization and social media, but how much of each depends on several factors such as who you are, the niche you serve, your individual goals, the needs of your customers, etc. But it is absolutely certain that you don't want to forget the SEO. No matter how much social media you employ, optimziation is a CLICK HERE TO READ MORE...
SEO And SEM: What’s The Difference?
If you haven't been around Internet marketers very long then you might get a little confused about how terminology is used. Even the veterans sometimes disagree on the labels and get confused between the blurring lies. But I thought I'd take a little time to explain the difference between search engine optimization (SEO) and search engine marketing (SEM). They're not the same thing. Essentially, SEM is a broader term and includes SEO. Here's the distinction: SEO is the process of using content, links, keywords, and meta tags to improve a web page's search engine rankings. Search engine optimizers tend to get a little tunnel vision where rankings are concerned and make that the No. 1 priority. SEM involves any task of marketing a web page through a search CLICK HERE TO READ MORE...
SEM Pre-Launch Success: Can You Rank High Before You Launch?
Increasingly, I see new website launches where a site is ranking well for its key phrases before the site officially launches. How does this happen? Let's start with Bing. The search engine hasn't even launched yet and it's third in Google rankings. Obviously, pre-launch buzz has played a big part in that. But how? The key here is in building a big enough buzz that you get people talking about you, and linking to your new website - that is, where it will be located once it launches. Those inbound links, with the proper anchor text, will help you rank for your key terms. Naturally, your website name is a key term. So how can you pull this sort of thing off? First, CLICK HERE TO READ MORE...
How Important Is Your Server?
New website owners seldom think about the importance of their server in regards to search engine optimization. This is perhaps one of the most overlooked aspects of building a website and it can get you into deep trouble if you don't consider the options soon enough. You have may have heard warnings about linking to bad neighborhoods. All that really means is that the server you are on is critical in terms of who you may be (often unknowingly) associated with. Most new website owners, and many veteran site owners, go with the cheapest hosting plans they can find. This could be hurting you. Those cheap hosting plans are often shared hosting plans, which means that you share the server with several other websites. Do you know CLICK HERE TO READ MORE...
Are You Optimized For The Right Search Type?
There are three different types of search undertaken by users; transaction, information and navigation. Each search type can be accessed using keywords that are appropriate to each classification. For example, navigational searches are generally quite specific in that they are looking for a particular web site by name. This is where branding is particularly important. The informational searches are often dominated by blogs and sites such as Ask, About and perhaps even Yahoo! Answers. The information area is one of the most competitive on the web, particularly if you consider the number of blogs in existence these days. The third group, the transactional type of search, is the area that most online business need to concentrate on. These searches often include words like 'buy' or 'download'. CLICK HERE TO READ MORE...
Which Domain Names Perform Best – Corporate, Generic or Gimmicky?
Finding a domain name that is suitable can be difficult. If you are a bricks and mortar business looking to add an online presence you may feel that registering your corporate name is all you need to do. This could be a mistake since corporate names are rarely 'search engine friendly'. Corporate names can work well on billboards or shopfronts and regular customers will expect to see that name on your website. This doesn't mean the domain name has to be the same. Don't get me wrong, registering your corporate business name is a must - just don't stop at that point. Careful research will often uncover frequently used search terms that relate directly to your business. Take this example. You have a bricks and mortar CLICK HERE TO READ MORE...
The SEO Boost That Comes From Comments
Blogs and websites that allow commenting are often gaining a substantial SEO boost without even knowing it. Those sites that block comments are probably missing out - I say probably because not all comments help in your rankings. Why do comments help? Web Pro News has an interesting post on how comments increase the value of content. The Huffington Post is used as an example with the broad statement that 'comments are the reason for the sites success'. I would argue that it is the quality of the content that has lead to its success. However, that content led to comments and over time 'conversations' between readers. Web Pro News itself often receives 50+ comments for posts with readers often debating issues between CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
