Comments on: What Is Content Marketing And Does It Work?

By: Nick Stamoulis

Nick Stamoulis — Tue, 12 May 2009 16:29:23 +0000

@Planet Buzz Man – Thanks for reading and your comment with additional great points! I agree with you that good quality, user focused content is very important!

By: Planet Buzz Man

Planet Buzz Man — Tue, 12 May 2009 16:21:30 +0000

The best and most important lesson to learn here is the reason why relevant content is the most important thing in SEO. It stands to reason that writing relevant content for of line campaigns will attract interest to that ever you are promoting. I mean who would ever but the widget you’re selling if your content was all about tomatoes?
In writing online content you need to consider this as well for your end users. However, when it comes to SEO, you need to realize that the job of the search engines is to provide to your end users the most relevant information for their search. So the content on your webpage not only needs to be relevant to the end user but needs to be relevant to what your end user will search for to fine you.
If you are going to use content to market you products or service, make it 1005 relevant to the you have to offer so the search engines can put your webpage in a position that your end users can fine you.

By: Nick Stamoulis

Nick Stamoulis — Mon, 11 May 2009 00:45:13 +0000

@Charles Brown – Thanks for reading and your additional points, all of which are right on target!

By: Charles Brown

Charles Brown — Sun, 10 May 2009 21:47:58 +0000

I think what you have written is very valuable, but I’d like to add to what you’ve said.

Content marketing is not advertising or thinly disguised marketing materials. It is creating valuable information that solves your target audience’s problems or helps them achieve their goals.

Using this definition, content marketing can be blog articles, free ebooks, white papers, YouTube videos or mp3 files of teleseminars.

In each case you gain by providing information that positions you and your company as the expert on this topic, AND you gain because readers are more likely to pass your content along (which they would never do to an add).

If you promote this type of content on Twitter, for example, it often becomes viral as people “retweet” it from one person to the next.

Good, educational content gains friends and fans. And it sells indirectly by demonstrating both expertise and an element of selflessness.

By: Nick Stamoulis

Nick Stamoulis — Fri, 08 May 2009 13:41:56 +0000

@UlrikaB – Thanks for your comment! I agree that many of us consider content marketing as something that we do all along!

By: UlrikaB

UlrikaB — Fri, 08 May 2009 07:26:11 +0000

Thanks for the explanation of the term content marketing – haven’t come across such a simpla one before. Being primarily into B2B marketing (if there is such a thing as B2B marketing – another discussion, though), I think “content marketing” is what we’ve been trying to do all along. For this type of marketing, which is much about sharing ideas and knowledge, the web now presents enormous opportunities. Advertorials offline, white papers, etc have tradtionally been key elements – this type of content is now also spreading online, which I really like!

By: Alma Gray

Alma Gray — Thu, 07 May 2009 19:11:26 +0000

A concise explanation–which I like. Relevance is of great importance, not just for SEO purposes but mainly for providing value. In an online world with high bounce rates, providing relevant content and as you put it “repackage [it] creatively” is one of the best approaches to not only reduce bounce rates, but to keep consumers returning to your site.
When a consumer doesn’t feel like just a number amidst your analytics, and you’re providing them value via relevant content–then I think that’s a good start.
BTW–I’ve read your company posts on Talent Zoo as well, nice to see your company practices what it preaches.

Best,

Alma Gray