Please, Don’t Sub Search For Social – For Your Own Good

Writing by Nick Stamoulis Tweet

Here’s an interesting statistic – more than half of online retailers are decreasing their search budget and spending the money instead on e-mail marketing and social media marketing. While spending money on e-mail marketing makes sense, spending it on social media marketing doesn’t if the money for that marketing is taken out of the search budget.

In our view, most – if not all – online marketing should begin with search engine optimization and search engine marketing. Why? Because it works. It is the most cost efficient way to earn revenue and increase customer share online. When you consider that search drives more traffic to online retails websites than any other online method of marketing, why would you take money away from search and put it into something that is still trying to prove itself as social media marketing is? Granted, e-mail marketing has always worked, and still does. Someday we may see great results from social media marketing. Some companies are making it work now, but it’s still yet an unproven area of marketing and sales whereas search has proven itself time and time again.

It doesn’t matter what industry you’re in, I wouldn’t trade social media for search. Not today.