Will Mobile SEO Be The Next Growth Phase For The Industry?
Mobile SEO could very well be the next big stage in search engine optimization. While it is unclear at this point whether optimizing web pages for mobile phones will be any different than optimizing them for PCs and laptops, we can say that it is possible.
A report from Nielsen shows that Internet use from mobile phones has grown 74% in the last two years. Both iPhones and smartphones have seen incredible increases in the last year or so and it is projected that Android, an open source operating system for cell phones, will grow by 900% this next year.
While all of this is merely academic at this point, keep in mind that web-based SEO developed in response to Google’s entrance into the search field and rose along with the search giant’s own success. It is now an industry in its own right.
The support of Android by Google will likely lead to the OSs success as well, but I think there will be commercial competition before too long and traditionally commercial products outpace open source products due to their ability to spend money on marketing. Such a development would likely lead to the need for mobile phone apps that are compatible with leading commercial OSs and web browsers for mobile phones. That development would likely lead to the need for web page optimization for mobile phones as the market continues to grow.
Will SEO for mobile phones stay the same? Will current best practices need to be modified in order for mobile phone users to access the web from their cell phone browsers? Based on how mobile phones read e-books, .pdfs, and other files, I think it is possible. What do you think?
4 Responses to “Will Mobile SEO Be The Next Growth Phase For The Industry?”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
My hunch* is that when it comes to SEO, the words “mobile” and “local” will be interchangeable. As I suspect that *most* searches done on mobile devices are for local products/services. So if you do well locally, hopefully you will also do well mobile.
@Jack Leblond – I think you are right on with your hunch!
I’m not convinced that this is a sufficient paradigm shift to trigger a twin track seo requirement. There have been a number of abortive attempts to engineer radical mobile re-use, most notably WAP, which faded away with hardly a whisper of consumer interest. I think convergence betweent telephony and computing is a natural issue of evolution and that there unlikely to be major sidestreams.
Malcolm Evans
@Malcolm Evans – Thanks for your comment, very good point about WAP as well!