Do You Know Your SEO Weak Spot?

Writing by Nick Stamoulis on Monday, May 18, 2009 Comments (6)

Brilliant! I thought this was brilliant:

If I sit down with you and you can tell me one reason why you rank the way you do, that right there is your weak spot.

There should be no singular reason why you rank. [Ed: Emphasis added, because relying on a single point makes you easy to reverse-engineer and means you have no barrier to entry...]

From an interview with Ruud Hein.

That’s pretty smart stuff. If you can say with any definition why you rank so well then you should be looking over your shoulder. Because if you can tell why you rank that well then your competition can figure it out. And if your competition figures it out then a lot of other people are going to figure it out too. Pretty soon, everyone else is doing it.

That’s why Google changes the rules. And then no one doing what you’re doing is going to rank very well. So don’t put all of your eggs into one basket. Instead, get a bunch of baskets and every now and move the eggs around. But do it intelligently. Because if one thing works today it likely won’t work tomorrow. There’s too much at stake to rely on one search engine optimization method every time.

Comments (6) Category: SEO

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6 Comments

Comment by Claire

Made Tuesday, 19 of May , 2009 at 2:47 am

A very good point. However, to rank well i believe it is never a single point which makes you rank well. It is a combination of many features, but if you take away one this will make your website a lot weaker.

Comment by Nick Stamoulis

Made Tuesday, 19 of May , 2009 at 5:53 am

@Claire – Exactly! I should have called this post “Do You Know Your SEO Weak Spots?”

Comment by Lynette

Made Friday, 26 of June , 2009 at 4:57 am

Thankyou. The information here is the best advice that I have been given. My website is small and my SEO very poor!! This information has given me so much to look into and incentive to work harder.

Comment by Nick Stamoulis

Made Friday, 26 of June , 2009 at 5:42 am

@Lynette – Glad I could help you…best of luck with your website!

Comment by timecodestudios

Made Wednesday, 1 of July , 2009 at 5:47 pm

Hi Nick,
Thanks for your post. I think it’s a good point that you’ve raised. Too often you get people focusing on just one specific SEO avenue, but instead you should disperse your efforts across a whole range of methods – Getting links back to your website, blog posts, commenting on other user’s blogs etc etc.

Again, thanks for the post.
Nic

Comment by Nick Stamoulis

Made Thursday, 2 of July , 2009 at 6:01 am

@timecodestudios – I know it is amazing how many people tend to think that there is a magic SEO pill, but there is not!