YouTube + Analytics = Web Video Business

Writing by Nick Stamoulis Tweet

If there is any question that video will not be a major part of doing business online in the future then let this announcement from Google about the integration of YouTube and Analytics be a lesson. It will be a BIG part of doing business online in the future.

The integration of YouTube and Google Analytics is big in a number of ways. First, it allows you to measure what kind of success you are having through YouTube, but with the proper analytics you can also measure how well certain types of videos do well for your business, what topics draw the most interest, and which calls to action are more profitable. You can narrow down and segment your video metrics.

In a sense, you can perform the same level of metrics analysis that marketers have been able to do with other content online.

Another reason Google Analytics integrating with YouTube is powerful is because it will allow marketers, for the first time, to build a channel as if it were their very own TV station and build a branded personality or information show with actionable analytics guiding you to the best parts of your video content and the content that gets the best results. Without actionable analytics you cannot effectively market your brand no matter what channel you use. But instead of spending thousands of dollars on a late night TV infomercial, you can do your own online infomercials through YouTube for free, drive traffic to your most important landing pages, and measure the results of your efforts. Powerful!

And I haven’t even mentioned the SEO benefits.