Why Links Are Content

Writing by Nick Stamoulis Tweet

You’ve heard it said that content is king. A few people have signed great content is king. Or original content is king. Whatever it is, a few clever souls will often come back and claim that something else is queen – links, pretty pictures, Latifah, a basket of rocks, etc.

Silliness aside, I don’t care who is queen, links are content and content is king. OK, cliche, but how about this? Unique, original, awesome content is king. Did I cover my bases?

SEOs like to separate links from content, presumably because content is often thought of as on-page while off-page SEO such as links is considered a separate animal. It may be more important, less important, or equal depending on who you talk to but it’s separate. But I don’t see it that way. Links are a part of content and content is the most important thing you can create for yourself.

Links are content in one very simple way: They help you build your reputation and drive rankings. It’s time to start thinking about your web strategy holistically instead of piecemeal.