Ever Wondered How Google Indexes Or Determines Page Rank?

Writing by Nick Stamoulis Tweet

Page Rank may be a little out of date these days but it does still hold a little value. Julian M Bucknall has written an interesting piece on TechRadar that goes into some detail regarding Google’s Page Rank and on how it is determined.

What is more interesting is the section on how search engines index pages. Of course, in the past the two where closely linked. Now, Page Rank is only one component of the algorithm that determines a keywords SERP placement.

If there is one message that comes from understanding how search engines index pages and determine each pages place in the search results – that is that one page will have many different ‘rankings’ – not one single rank. The report will go a little towards explaining why, after optimizing for a particular keyword or phrase, you notice a lot of traffic coming for a completely different keyword or phrase.

I won’t go into all the detail here, you can read the post for the nitty gritty and it is lengthy and quite detailed in places, so grab a coffee before you start to read. As the report concludes:

This article should have given you some insight into how a modern search engine works. There are more details to understand, though….

This is not the definitive article, however for those wondering how search engines index pages and what relevance Page Rank had (has), it certainly is an a bit of eye opener.