How Much SEO, How Much Social?

Writing by Nick Stamoulis Tweet

It’s pretty evident we now live in a social Web. I guess some people might call that Web 2.0. Whatever you want to call it, it exists in various formats that end up looking and smelling like SEO and social media. Just about every website can be characterized as a percentage of each. But is there an optimal percentage?

Ideally, you’ll build your website reputation on some percentage of both search engine optimization and social media, but how much of each depends on several factors such as who you are, the niche you serve, your individual goals, the needs of your customers, etc. But it is absolutely certain that you don’t want to forget the SEO.

No matter how much social media you employ, optimziation is a necessity that will deliver results if done right. Of course, you can rank No. 1 for all your key terms and not make any sales, but it is rather difficult to rank No. 1 and not get traffic. And traffic is necessary for sales. With social media, you have to build relationships and that takes time.

The surest way to succeed online is to create a plan and work the plan. Don’t wing it. Make sure your plan addresses how much time and money you’ll spend on your social media campaigns and your SEO campaigns and you should have an idea of what you want to get out of each as well.