Local Search Takes On A Whole New Importance
If you have a brick and mortar business and you haven't optimized for local search yet then perhaps it is time you did completed the on site search engine optimization. Local search is about to take on a whole new dimension and I can only see it growing - that new dimension? Smartphones and Google Earth. The Google Lat Long Blog yesterday reported on a new feature to the Google Earth for iPhone application that they call their "Business layer". What will it mean to business? If you have a web presence and have taken the opportunity to claim your business through Local Search - plenty. The application will enable users to find businesses like restaurants, bars, banks, gas stations, and grocery stores CLICK HERE TO READ MORE...
Social Media Marketing Not Influencing Shoppers – That Could Be Good News
Marketing Pilgrim has published a post reporting that purchasers are not being influenced by social media marketing. You could look at the numbers and feel that social media marketing was not worth the time. Of course, there is an entirely different angle that should be looked at. There are two lines from the post that had me thinking: Fewer than 5% of consumers age 18-34 “regularly turn to these sites for guidance on purchase decisions” on various product categories. and that very, very few people think that social media influences their purchase decisions This may be true. Buyers may not be looking for guidance before buying and they may feel social media has had no influence. This doesn't mean it's true. When you consider that most social media CLICK HERE TO READ MORE...
Which Content Is Best For Link Building?
Link building is a tough task yet every time you publish a new page on your blog or web site you increase the potential for inbound links. If you think about it, if there is no content then there is little to link to; the more content you have, the more links you can attract. That doesn't mean you can publish just anything and expect others to link to it. You need to provide a reason for that link and it all comes back to that one word - content. There are many different types of content but three standout as ideal link building elements: Humor - everyone loves a laugh and if you can provide the right humor at the right time then you can CLICK HERE TO READ MORE...
Bing to Impact Current SEO Strategies?
Microsoft are reported to be releasing their new version of 'Live Search' and are to brand it 'Bing'. Known throughout the industry as 'Kumo', this updated search engine is purported to be 'better than Google' - we will soon see. There are also reports that Microsoft has an $80-$100 million advertising campaign ready to launch that will promote Bing as one of the best search engines around. The main reason that new search engines fail is in the area of branding. Let's face it - when the word 'Google' changes from being a noun to a verb, and you get sayings such as 'go Google it', you know the brand has stuck. You rarely hear anyone suggest you 'go Yahoo it' - the question is, will CLICK HERE TO READ MORE...
Ever Wondered How Google Indexes Or Determines Page Rank?
Page Rank may be a little out of date these days but it does still hold a little value. Julian M Bucknall has written an interesting piece on TechRadar that goes into some detail regarding Google's Page Rank and on how it is determined. What is more interesting is the section on how search engines index pages. Of course, in the past the two where closely linked. Now, Page Rank is only one component of the algorithm that determines a keywords SERP placement. If there is one message that comes from understanding how search engines index pages and determine each pages place in the search results - that is that one page will have many different 'rankings' - not one single rank. The report will CLICK HERE TO READ MORE...
How Display Ads Can Improve Click-Throughs In The SERPs
Here's a useful tip from Seth Godin, a marketing maven if there ever was one. Being a familiar name takes you miles closer to closing a sale. People like to buy from companies they've heard of. It turns out that this is an overlooked benefit of banner ads. Banner ads are fairly worthless in terms of generating clickthroughs... you have to trick too much and manipulate too much to get clicks worth much of anything. But, if you build ads with no intent of clicks, no hope for clicks... then you can focus on ads that drill your name or picture or phrase into my head. 100 impressions and you're almost famous. Why is this important? If display advertising doesn't get that many clicks, then why CLICK HERE TO READ MORE...
Name Brand Or Meta Description? Which Wins In The SERP?
You might think that if your stiffest competition is a recognized name brand and you both appear in the SERPs then you'll lose the war on clicks. That's not necessarily true. We all know reality. You can be No. 1 for your keyword and a name brand at No. 2, who do you think will get the most clicks? You'd think that it would be No. 2. People aren't going to click the first result just because it's the first result. Most people won't anyway. Recognized name brands do have an edge, but they aren't a shoe-in. You can beat a recognized name brand if you write your meta description correctly. It can actually sway the tide in your favor. So what's the correct way to write CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
