Why We Need Search Engines AND Directories
DMOZ Editor Emily Kayser has a point. If you think DMOZ isn't useful today then you don't understand directories in general and DMOZ in particular. There are plenty of reasons to use DMOZ and other directories. Sure, it's frustrating if you're a webmaster trying to get your site listed and it's taking a while. The service is run entirely by volunteers. Unlike other top directories like BOTW and Yahoo!, DMOZ is free. That's why it takes longer to get listed. But if you do manage to get through the editorial review process and get your site listed, there are enough people using DMOZ to find information that it will be worth your while. Besides traffic, DMOZ is useful in other ways too. It provides links CLICK HERE TO READ MORE...
What Will Happen To SEO In An Age Of Twitter?
Twitter has created quite a stir. Many Internet marketers are content to treat it like other methods of social media marketing. But Twitter isn't Facebook or LinkedIn. Is it its own animal and is like no other. And only a fool would consider a real search engine optimization tool. While one can perform some limited optimization related functions through Twitter, there is much that cannot be done and likely will never be available to SEOs and webmasters looking for an alternative to spam. Twitter is a powerful tool, to be sure. Many SEO experts don't even understand it and try to stear clear altogether. Others swear by it. But I suspect that most use it to one degree or another while continuing to build their CLICK HERE TO READ MORE...
Why Links Are Content
You've heard it said that content is king. A few people have signed great content is king. Or original content is king. Whatever it is, a few clever souls will often come back and claim that something else is queen - links, pretty pictures, Latifah, a basket of rocks, etc. Silliness aside, I don't care who is queen, links are content and content is king. OK, cliche, but how about this? Unique, original, awesome content is king. Did I cover my bases? SEOs like to separate links from content, presumably because content is often thought of as on-page while off-page SEO such as links is considered a separate animal. It may be more important, less important, or equal depending on who you talk to but it's CLICK HERE TO READ MORE...
How To Measure Specific Goals For Your Website
This post is beyond the scope of search engine optimization, but it should be helpful. The Google Analytics Blog has a great post showing you how to set up goals for your site using Google Analytics. I highly recommend you read that post. But why would you want to do that? Well, establishing goals is always a good thing in business, but it's even better if you can measure how successful you are in reaching them. Google Analytics allows you to do that with ease. By setting up goals you can tell at a glance where you are having abandonment issues, if you are having abandonment issues, or where customers are bailing on the purchase process. With Google Analytics Goals, you measure each step CLICK HERE TO READ MORE...
YouTube + Analytics = Web Video Business
If there is any question that video will not be a major part of doing business online in the future then let this announcement from Google about the integration of YouTube and Analytics be a lesson. It will be a BIG part of doing business online in the future. The integration of YouTube and Google Analytics is big in a number of ways. First, it allows you to measure what kind of success you are having through YouTube, but with the proper analytics you can also measure how well certain types of videos do well for your business, what topics draw the most interest, and which calls to action are more profitable. You can narrow down and segment your video metrics. In a sense, you CLICK HERE TO READ MORE...
How Important Is Your URL In Search?
Your URL is more than just a keyword-based ranking tool. It can be a useful ranking edge if you use your keyword in the right way. But it's so much more than that. It's also a branding item. And if you use it as both a branding item and a ranking tool then it's even more powerful. Well, it may have just become even more important. According to Marketing Pilgrim, Google tweaking is Suggest feature: Google’s also added navigational suggestions–so if you start typing the name of a company or brand, you’ll more likely see the actual URL appear in your suggested items. This is actually a useful feature, but I think it will have a much more powerful effect if people are typing in CLICK HERE TO READ MORE...
Can A Computer Choose Better Keywords Than You?
Sometimes it's nice just to dream. A recent article claimed that artificial intelligence is capable of picking better keywords than humans. I don't think so. I mean, I DO think so if artificial intelligence is something that I thought were possible. But I'm not so sure that is, other than in those old science fiction movies, I mean. I suppose there may be a time in the future when computers can think better than humans. There are some computers that can beat humans at playing chess. But we're talking about average humans and above average computers. Still, I think there's something to be said for the human touch. Human beings are social animals. That means we like to interact with each other. And as long CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
