Monetize Your Visitors Through SEO or Social Media?
You know the value of analytics. Measure your traffic, test your content, etc. etc. etc. And you've likely heard that most traffic to websites comes from search engines, Google in particular. It's actually starting to change. Yes, Google still sends the lion's share of traffic for most websites. And an aggregated traffic from all search engines is still greater than the traffic from social media sites. But there are some webmasters who are able to see more traffic coming from specific social media sites like Digg and Twitter than from Google and the other search engines. If that happens to you, what should you do? In a word, you capitalize. Traffic is traffic. Monetize it. That's easier said than done. But if you can monetize search traffic then CLICK HERE TO READ MORE...
How Rich Snippets Can Benefit Your Review Site
Google recently announced a new code structure called Rich Snippets that will allow webmasters another opportunity to influence how the snippet in Google searches will appear. Already, you have some good options and Google has done a good job of making its snippets helpful to searchers and webmasters alike. I think Rich Snippets has a lot of potential to put more control in webmasters' hands without taking away what Google has done to make its snippets helpful. If you're new to microformats or have no idea what they are, it's real easy to brush. Microformats are simply a form of code used in addition to html to give explicit instructions to web applications to make certain parts of web pages more readable to them. Rich snippets CLICK HERE TO READ MORE...
Google’s Wonder Wheel – Do You Feel Lucky?
Google's new features have me so excited I'm dancing with myself. And I'm really intrigued by the Wonder Wheel. Have you seen this? Google "Search Engine Optimization" without the quotes then click on the Show Options link at the top of the SERP. At the bottom of the sidebar you'll see a link labeled "Wonder Wheel." Click on it. See the wonder wheel? I'm not sure what the point is behind this little configuration, but I like it. It allows you to be more specific about your search without having to enter another search query. But if you're a novice searcher you can find terms through this wonder wheel that you might not have thought of on your own. Now click on "meta tags". Interestingly, you'll get different CLICK HERE TO READ MORE...
Should You Build Multiple Sites And Cross-Promote Them?
It may seem intuitive. You need relevant inbound links. They need to be relevant. They should come from authoritative sites within your niche. Why not just build a bunch of sites within your niche with different domain names and link them together? There are some dangers in doing this. First, if all of your sites are hosted through the same web host then it is likely that they will exist on the same web server. That's a big red flag where the search engines are concerned. Several sites linking to each other and that exist on the same server are too closely related to be of any good to each other. They are likely owned by the same person or group of people so it's like CLICK HERE TO READ MORE...
Keyword Placement: Where Is The Best Place To Stick It? (Poke It? Cram It? … Uhm)
I have said plenty of times that keyword placement is more important than keyword density. But where exactly is the best place to stick your, uh, keyword? Well, I can tell you now, it isn't in the gutter (where you're thinking). No, the best place to stick your keyword is your page headline. To be more specific, right at the beginning of the headline. And notice, I did say headline. Not title. The difference between your page headline and title is academic, but important. The title is a meta tag, title tag. It goes under the hood. And while the mechanics under the hood are important, the decoration above the hood is far more important. Because, unlike an automobile, the fancy adornment at the top actually produces CLICK HERE TO READ MORE...
Spellmeleon Assists Savvy Search Marketers
A good amount of the time Matt Cutts shares some really useful stuff. Like Tuesday. While there are some really good tidbits in that blog post, I'd like to focus on just one thing that has probably been talked about to death over the years but that is still worth a good discussion now and then. The issue is misspelled words. I really like the feature he calls "Spellmeleon". If you misspell a word in your search query Google will ask if you meant such-and-such and then give you some results based on that. But Spellmeleon actually provides a better service. With Spellmeleon you still get the "did you mean ..." but you also get results for your original query, indicating that Google will honor CLICK HERE TO READ MORE...
How Many Backlinks Do You Need?
When it comes to link building there is no way to overemphasize the importance of backlinks. It is pretty much common knowledge that you need them. Different search engine optimization experts will put varying degrees of emphasis on them, but all SEOs pretty much agree that they are important. How important are they? Do you need thousands? Hundreds? How many is enough? There's no easy answer to the how much is enough question. It depends on a lot of factors, primarily the competitive nature of your niche. One keyword in a very competitive niche may require tens or hundreds of thousands of thousands of backlinks just to make a dent, and a small one at that, in the armor of your competition. Why bother beating your CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
