How Many Keywords Is Enough?
Many search engine optimization experts talk about something called keyword density. Supposedly, if you put just enough keywords into your content it's like swallowing a magic pill. Instant rankings. The only thing is, it doesn't work that way. Because the search engines have so many different factors for ranking websites for certain keywords, it is difficult to predict just which factor will be the favored one on any given day. It is much better to put your keywords into the right places and not worry about the right amounts. When it comes right down to it anyway, you can have too much and you can have too little. Why spend all your time guessing which is which? I'm here to say that you can have just the CLICK HERE TO READ MORE...
Percent Of Long Search Queries Increasing
Google's share of search keeps going up while Yahoo!s keeps going down. MSN Live's is going back up again. These figures make me wonder when Yahoo! will no longer hold the No. 2 spot in search. But the real story is here: (Source) The length of search queries has increased over the past year. Longer search queries, averaging searches of five to more than eight words in length have increased 7 percent between April 2009 and April 2008. This is very significant for search engine optimization. The implications are enormous. First, if search queries are getting longer it must mean that the average searcher is getting more comfortable making searches. That means they'll be more specific in what they look for. For the webmaster it means more CLICK HERE TO READ MORE...
Please, Don’t Sub Search For Social – For Your Own Good
Here's an interesting statistic - more than half of online retailers are decreasing their search budget and spending the money instead on e-mail marketing and social media marketing. While spending money on e-mail marketing makes sense, spending it on social media marketing doesn't if the money for that marketing is taken out of the search budget. In our view, most - if not all - online marketing should begin with search engine optimization and search engine marketing. Why? Because it works. It is the most cost efficient way to earn revenue and increase customer share online. When you consider that search drives more traffic to online retails websites than any other online method of marketing, why would you take money away from search CLICK HERE TO READ MORE...
Will “Early Access” Lead To Market Domination?
There's a new search engine in town. Again. It's called Wolfram Alpha. And I'm not kidding. The funny thing is this: On its blog, Wolfram Alpha claims to be a "service unlike any other". OK. Couldn't the same be said of Martinizing? We've all seen search engines try to challenge Google before. While Wolfram Alpha isn't making bold and outrageous claims like the guys at Cuil did, their entrance into the search field is something of a joke. So they can tell us how far the moon is from planet earth at any time during its rotation? Great. How many people really want to know that? Seriously, you can't talk face to face with 300 people and expect to get a good CLICK HERE TO READ MORE...
Using Mod Rewrite Rules To Move Folders To A New Domain
If you have a set of folders that you want to spin off into a separate domain name, that is possible using mod rewrite rules. Let me be clear that the following instructions are for Apache servers. The protocol will be different for Linux and Windows servers. But let's say you have a blog that you want to spin off into its own domain name. For instance, your blog currently sits at http://mydomainname.com/blog, but you want to move it to http://myblog.com. How do you move your blog to the new domain name without breaking your links? Create an .htaccess file out of a blank Notepad document and add this one line of code to it: RedirectMatch 301 blog/(.*) http://myblog.com/$1 Broken down, the command involves your CLICK HERE TO READ MORE...
Boston SEO Meetup – May Event Recap
Guest Post By: Brian Hawkins, the assistant organizer of BostonSEO.org Meetup and affiliate marketing manager with Pingo a global prepaid calling card service. SEO & affiliate marketing is ALIVE in Boston!! BostonSEO.org held its monthly internet marketing networking event on May 4, 2009 with a packed room of about 90 attended from its 600 plus members. The room had lively chatter about SEO strategies and enjoyed the goodies from the food sponsor, Michelle from Arlington Chamber of Commerce and organizer of the eBiz Symposium. Which will be holding its next event on October, 23rd, 2009. Search Engine Optimization Journal readers may recall that Nick Stamoulis from Brick Marketing was the guest speaker on search engine optimization at last years EbizSymposium.com The guest speaker for CLICK HERE TO READ MORE...
Will Twitter Kick Google’s Ass In Search?
CNET reports that Twitter Search is adding a bot to crawl links, which will effectively turn the Twitter-only search service into a search engine that competes with Google. With one problem. Google doesn't do real-time search. In other words, Twitter will be filling a niche that Google doesn't own. That's got to piss off Google. Google is great at a lot of things and practically invented search. At least as we know it today. But Google's algorithms have moved in the direction completely the opposite of this new development (ie. domain age factor, authority-based relevance, etc.). Now I'm not saying those are bad things, but they work against real-time search since they reward companies that build authority over the long term. Older domains CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
