Does Theme Matter For SEO?
If you have a blog or a CMS and you are concerned about search engine optimization, and you should be, then it bears restating that your theme is as essential to your SEO as any other aspect of your content. It matters for the same reason that your web design matters for SEO when you design a site using HTML. Because the code is vitally important to crawlability issues. One reason is because code-to-text ratios determine how quickly the search engines can crawl your content and find the information they need to rank your site. Too much code and the search engines may not find enough meat in your content to rank at all. Plus, code can slow down your site and if your website is CLICK HERE TO READ MORE...
Why Reputation Management Is Important
Jeff Sexton gives a pretty good defense of the negative review at Grokdotcom. I'd have to agree with his conclusion. Negative reviews do provide credibility. And I like what he says right in the middle of the blog post: Your brand and product perception is not what you say it is anymore but what Google says it is. Let that sink in a minute. Why Google? Is it perhaps because they own 70% of the search market? That's likely where most people will go to find information about you. And when they do, what will they find? Jeff's experience is the perfect example of why you need to manage your online reputation with fairness, accuracy, and diligence. What if the situation had gone the other CLICK HERE TO READ MORE...
What’s In A Domain Name?
Domain names are important for several reasons. Many search engine optimization experts will tell you that you need your keyword in your domain name and there are plenty of reasons why that is good advice. But it may not always be necessary. There are plenty of successful websites that do not have keywords in them. Here are a few: Google Yahoo! Flickr Twitter Dosh Dosh The list could go on, but you get the point. You've likely heard of some of these companies. Why are they so successful without keywords in the domain names? A part of the reason is branding. Yahoo! was started long before the process that we now call search engine optimization was important. There were no SEOs then. Yahoo! wasn't even a search engine and didn't own CLICK HERE TO READ MORE...
What Is Content Marketing And Does It Work?
Content marketing is a fairly new term, but it is apt. If you're not familiar with it I think now would be a good time to define it. It consists of more than just putting up a blog or a website and calling it marketing. Content marketing is anything that you do that creates content - on your web properties and off of your properties, even offline. For instance, if you write an advertorial and purchase ad space in your local newspaper to drive traffic to your website, that's content marketing. You are marketing your content and using your content to market your business. But it's more than just advertising. Purchase an ad in a local newspaper with nothing more than a marketing message and CLICK HERE TO READ MORE...
How Diverse Is Your Linking Strategy?
Do you have a diverse link building strategy or are you too focused? One of the biggest mistakes new webmasters make is to get too focused on one method of building links. That's a sure way to kill your link building before you even start. If you want to make the most of building inbound links to your website then you should seriously consider building links from a variety of sources and not just one. But what sources? The following list is a good list of places to build inbound links to your website as part of your long term search engine optimization efforts. Don't just hone in one one. Here is a list of some very good type of relevant links to use: Commenting on other CLICK HERE TO READ MORE...
How A Personally Branded Web Domain Can Benefit You
One of the most important ways you can protect your brand online is to own a domain name. In fact, you should probably own more than one. But if you are a solopreneur or an individual with multiple interests then you should get a domain name that focuses entirely upon you. Your name. Your brand. There are several reasons for doing this: Reputation Management - It's just easier to manage your reputation from one hub. Branding - You can brand your personal name just as well as you can brand your company name. And a website with a brandable domain name is the first step to doing so. A Personal Hub Of Interests - Since inbound links are important and you know that, why not build inbound links from CLICK HERE TO READ MORE...
Do You Put Your Phone Number In Your Description?
If a user enters a search term into Google and that search term is the term you have optimized a page for then Google will use your meta description as the snippet in the search results page. That's a great place to put your phone number. And if you include your phone number in the description you'll be ahead of 98% of your competition. Most of your competition have not even optimized their website and of those who have, they aren't putting their phone number in the description. By including your phone number in your description, you also need to include your keyword in the description, you give yourself that much of an edge over your competition. Many customers will call you before they ever visit CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
