What’s Next – Real-Time Search Mashup?
Ever since search professionals starting talking about real-time search a la Twitter, Facebook, et. al, there has been a huge emphasis on the competitive nature and push of the industry. Twitter has even gone so far as to change the look of its search engine (when did that happen?) to look a little bit more like Google. It all makes me wonder, what's next? When will the real real-time search engine get here? And, more importantly, who will be the first to make it happen? What I'm talking about, if it isn't obvious by now, is a mashup of real-time information coming from the top sources in real-time communications such as Twitter, Facebook, RSS feeds, and the many other microblogging services out there such Plurk, CLICK HERE TO READ MORE...
Are Articles Or Directory Submissions Better For Building Links?
A reader asked me a question in a recent blog comment, so I decided to write a blog post about this topic. The question was: When it comes to link building, which is better: Articles or directory submissions? Before we answer that question, let's answer a more fundamental question: Why do you need links in the first place? Links are important for a couple of reasons. First, they are a method of driving traffic to your website and to build and increase your online trust factor. In fact, place enough links in all the right places and you can drive targeted traffic to your most important web pages. Secondly, links are good for offsite search engine optimization purposes. All the major search engines base their CLICK HERE TO READ MORE...
Using Keyword Research To Develop A Niche?
What do you look for in keyword research to develop a niche? Well, it depends on your goals, but primarily I would recommend looking at three key criteria when you are looking at developing a new niche. Search Volume - How many searches are conducting for a particular topic each month? You want to look at this across all major search engines (Google, Yahoo, and MSN). You also want to look for your top 10 keywords. What is the monthly search volume on your most important keywords? Higher is better. Competition - What is your competition like for those keywords? High search volume is often not enough. If you have a moderately high search volume and low competition for a couple of your keywords, that's better than CLICK HERE TO READ MORE...
Link Building Techniques That Are Search Engine Approved
OK, I'm playing fast and loose with the word "approved", but I think you'll find these link building methods pretty sound. Not all SEOs agree with these techniques, but I do. They are not "blackhat" by any stretch. They will build you good, solid links, but they each do require a time commitment and a budget. However, all things considered, they are less expensive than the most popular link building methods - so I guess you could say that's a positive. I am going to talk about 3 types of relevant link building but, I highly recommend that a blended approach is taken to build trust over a period of time. This chart explains the approach better: It's not original. I've discussed all of these methods CLICK HERE TO READ MORE...
Links Aren’t As Important As You Thought
I read this interview by Ruud Hein of legendary SEO and Internet marketer Fantomaster, aka Reg Tegtmeier. I was struck by the simplicity and honesty of the answer to the first question asked by Ruud. What was the question? Listen: You've said "links simply aren't everything if you want to achieve rankings" yet the majority of SEO these days is built on links, links, links. If links aren't everything, what are those link-focussed people missing? Of course, we all know how important links are, right? But Fantomaster blows that myth right out of the water. Here he is in his own words: For one, the good old classic SEO rules still apply and have actually never stopped doing so - build web sites with good, useful information CLICK HERE TO READ MORE...
Don’t Blacklist, Use A Whitelist Instead
Google Webmaster Central blog has a great blog post on Web 2.0 spam and what webmasters can do to prevent of cut down on the number of instances that they are attacked by it. Nefarious Internet marketers like to use fake social media accounts to send spam to unsuspecting people. Evidently, it works. Are they using your site? They could be. And if you get a reputation for spam then these guys will be hurting you. Google recommends a combination of CAPTCHA forms and a blacklist. A blacklist is a list of e-mail addresses or IP addresses that are blocked from sending messages through e-mail, messaging systems, or other communications media. But, how about a whitelist? The CAPTCHA form is a necessity in today's marketing climate. Bots CLICK HERE TO READ MORE...
Facebook Offers Users Another Chance To Rank For Their Keywords
Facebook announced on its blog recently that there is a new beta of its Publisher feature that allows Facebook users an opportunity to share their updates with anyone anywhere in the world. In real time. This is a change in the way that Facebook has operated in the past. Firstly, status updates have always been in real time, but by making them available to anyone - on or off of Facebook - they are now in direct competition with Twitter. Or will be when this feature moves out of beta. Secondly, if the status updates are visible to anyone off of Facebook then there has to be some kind of search engine optimization implications involved. How will people off of Facebook see the status CLICK HERE TO READ MORE...









