How Often Do You Review Your Keywords?

Writing by Nick Stamoulis Tweet

Search engine optimization is a constant process. It never ends. And only has a beginning because, well, don’t all things have beginnings?

Sarcasm aside, you know you need keywords and you know you should employ them intelligently, but do you know that you should review your keywords from time to time to see which ones are the most effective? Search patterns change. Search behavior changes. What is popular today may not be popular tomorrow, next week, or next year. That’s why it is important to monitor your referrer logs and see what it is that people are searching for to find your website. You should also monitor search trends in your niche and see what it is searchers are looking for right now.

But how often?

I’d say it’s a good idea to review your referrer logs with an in-depth analysis to see what keywords people are finding your site for and to identify new opportunities at least every three to six months. You should monitor search trends and respond to them monthly. By reviewing your keyword list every so often you can ensure that you are on top of the latest trends in your niche and identify the opportunities in a timely manner so that you can capitalize on them at the right moment.