Do Your Keywords Distinguish You From Your Competition

Writing by Nick Stamoulis on Saturday, June 6, 2009 Comments (6)

One way to brand yourself and ensure that you give yourself an edge over your competition by telling your potential customers what your USP (Unique Selling Proposition) is right off the bat is to use the correct keywords. USP is Unique Selling Proposition. What distinguishes you from the competition? You can right to the heart of that with your keywords before you ever start your search engine optimization efforts. The key is in the proper keyword research and keyword selection.

You need to analyze your competition’s marketing and see what they are doing first. If your competition has a particular keyword wrapped up and you know it will be difficult to overtake them, try instead to find a keyword that they aren’t doing so well on. Brand yourself for that keyword and dominate the search market for it instead. But how can you identify those keywords?

Understand that search habits change every 3-6 months. What’s hot today may not be hot tomorrow and will likely not be popular next year. So it’s important to examine and re-examine your keyword list on a regular basis. When you see unique opportunities to capture a keyword in your niche, take it, because if you don’t someone else will. But keyword research is the key to finding good opportunities so make sure you do the proper research and take advantage of the opportunities.

Comments (6) Category: Keyword Research

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6 Comments

Comment by passap

Made Monday, 8 of June , 2009 at 3:36 pm

The problem exists in a niche market that requires you to use the competitive keywords, when the other keywords drop off significantly in traffic. While you may want to brand yourself with other keywords, it’s not always the most feasible thing to do.

Comment by Nick Stamoulis

Made Monday, 8 of June , 2009 at 6:30 pm

@passap – Thanks for your comment, very good point!

Comment by Kelly Murphy

Made Tuesday, 9 of June , 2009 at 8:09 am

Would you say the same when branding your personal self …. for example, in the context of a job search (which I am doing!). Does this commentary apply to the resume, LinkedIn and other social media networking applications?

Kelly J. Murphy
direct marketing leader in B2B space

Comment by Nick Stamoulis

Made Tuesday, 9 of June , 2009 at 8:36 am

@Kelly J. Murphy – Thanks for the question, I am not really sure if it would apply to a job search…perhaps some of our other readers who have knowledge in this area could comment and answer this question for you?

Comment by The Redhead Riter

Made Monday, 13 of July , 2009 at 1:18 pm

@Kelly J. Murphy…Definitely apply this concept to a resume! In your cover letter (I hope you have one because it is necesary), you need to get their attention in the first line. Then you need to tell the prospective employer WHY you are the best. Use the words of your industry AND adjectives about yourself that prove you are THE BEST candidate for the job. If you start off with a PUNCH that fulfills the needs of the job, you at least will get an interview. Unless you are in an industry filled with sesquipedalians, use words that anyone could understand PLUS add in a couple unused words. This will show that you not only know the job, have the skills for the job, but also are intelligent and interesting. I’m not a pro, but having hired a bunch of people, I usually call everyone that jumps out of the paper and says, “Here I am!”

Comment by Nick Stamoulis

Made Monday, 13 of July , 2009 at 7:08 pm

@The Redhead Riter – This is excellent advice for a person that is “not a pro” ) Thanks for your comment!